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Digital natives helping brands to raise the bar.

Jaden Digital’s passion for technology and the digital space began in 2012.

Since opening shop in 2012, Jaden Digital has collaborated with world-class brands across the entertainment industry and countless others.

From a founding team of three, we've matured into a boutique and multi-disciplined team of digital, creative and technology specialists.

Yes, we introduced Jimmy Barnes to Facebook and sold out Guy Sebastian’s last tour, but our work isn’t just in music.

We’ve built an app for Vegemite, orchestrated a world-first campaign for Twitter and developed the real estate industry’s first ever web-based proposal system for Proply.

One of our favourite moments was throwing a massive Block Party for Coors Australia to celebrate their global partnership with the NBA.

We also a caused wave of #FOMO on Instagram by live-streaming influencers trying a Carl’s Jr. burger on the eve of their first Australian store opening.

We navigate each campaign using creative storytelling through content marketing to build meaningful, real-world relationships with your platinum-selling artist, global touring act or forward-thinking brand.

Now that we’ve shared our story with you, we’re excited to share yours with the world. We're ready when you are.

01 Our Brands

We walk the talk, and have built a few brands of our own

A web-based app that increases Spotify activity through incentivised playlisting, and a marketing package tailored exclusively to live events utilising both digital and non-digital media buys. Discover our two brands that are really shaking up entertainment marketing.
MAKEMYPLAYLIST

Create real buzz and capture data around your next release, tour or festival. MAKEMYPLAYLIST is a custom-built web-based app that allows fans to create Spotify playlists pre-populated with one or more songs of your choice, incentivised by a major prize.

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JadenLIVE

Make more noise, sell more tickets. JadenLIVE specialises in strategy, planning, creative and execution of integrated event and tour marketing campaigns for music, festivals, theatre, comedy and more. Planning your event is hard enough. Simplify your marketing with one team.

Learn more
02 Our Clients

We partner with brands of all shapes and sizes

We've built rock solid partnerships with some world-class brands. We've also delivered real business results for them, through innovative digital work that moves the needle.

We also support some amazing artists

Music is in our DNA. We’re honoured to have helped indie acts discover commercial success, and platinum-selling artists achieve ARIA #1 records. Now, international headliners are using MAKEMYPLAYLIST to set Spotify alight and capture valuable audience data.
Jimmy BarnesSheppardPanic! At The DiscoHuman NatureCherMichael BubléMarcia HinesTimmy TrumpetThundamentalsJohn FarnhamGuy Sebastian
Human NatureCherMichael BubléMarcia HinesTimmy TrumpetThundamentalsJohn FarnhamGuy SebastianJimmy BarnesSheppardPanic! At The Disco
Timmy TrumpetThundamentalsJohn FarnhamGuy SebastianJimmy BarnesSheppardPanic! At The DiscoHuman NatureCherMichael BubléMarcia Hines
03 Our Approach

We apply our tried-and-tested framework to all campaigns.

This is where we get into the nitty-gritty of a digital campaign. It’s the nuts and bolts behind why we post what we post, why we target who we target, and why storytelling is so powerful when building an audience for your brand. We ask important questions that will form the basis for your digital strategy.
I
Discover
First things first - research. We unpack your brand and find out what makes your audience tick; identifying undiscovered opportunities to grow your digital community and get them more connected with your brand.
II
Define
Using the learnings from the discovery phase, we formulate digital objectives that align with your business goals and budget; whether social growth & engagement, website traffic, lead gen, e-commerce & sales, or on-to-offline actions.
III
Develop
Next, a tailor-made digital strategy, built to capture attention and drive action among your audience. We pair this brand blueprint with clear & concise KPIs, in order to measure the success of the strategy and the effectiveness of every dollar you spend.
IV
Deliver
Time for action. We get busy on campaign rollouts and community activation, creating a flawless digital experience for fans in every interaction. Real-time data analysis enables intelligent decision-making on the fly, as we check off each of your brand's goals.