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About us

Music inspires us, digital drives us.
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Jaden Digital’s passion for all things social media, storytelling and technology began in 2012.

Since opening shop in 2012, Jaden Digital has collaborated on projects with some of the biggest names and brands in music and entertainment.

We’ve grown from a founding team of three to a collective of over twenty digerati, creatives, storytellers and developers.

Yes, we introduced Jimmy Barnes to Facebook and sold out Guy Sebastian’s last tour, but our work isn’t just in music.

We’ve built an app for Vegemite, orchestrated a world-first campaign for Twitter and developed the real estate industry’s first ever web-based proposal system for Proply.

One of our favourite moments was throwing a massive Block Party for Coors Australia to celebrate their global partnership with the NBA.

We also a caused wave of #FOMO on Instagram by live-streaming influencers trying a Carl’s Jr. burger on the eve of their first Australian store opening.

We navigate each campaign using creative storytelling through content marketing to build meaningful, real-world relationships with your platinum-selling artist, global touring act or forward-thinking brand.

Now that we’ve shared our story with you, we’re excited to share yours with the world. We're ready when you are.

01 Our Brands

We walk the talk, and have built a few brands of our own

A web-based app that increases Spotify activity through incentivised playlisting, and a marketing package tailored exclusively to live events utilising both digital and non-digital media buys. Discover our two brands that are really shaking up entertainment marketing.
MAKEMYPLAYLIST

Create real buzz and capture data around your next release, tour or festival. MAKEMYPLAYLIST is a custom-built web-based app that allows fans to create Spotify playlists pre-populated with one or more songs of your choice, incentivised by a major prize.

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JadenLIVE

Make more noise, sell more tickets. JadenLIVE specialises in strategy, planning, creative and execution of integrated event and tour marketing campaigns for music, festivals, theatre, comedy and more. Planning your event is hard enough. Simplify your marketing with one team.

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02 Our Clients

We work with brands in music, lifestyle and entertainment

Proud as punch. That’s how we feel about the brands that have chosen to work with us, many of which keep coming back again and again. We’ve delivered real business results through digital campaigns that engage audiences and build meaningful relationships.
Content marketing to build a major audience for a major label.
Powering eCommerce through targeted digital advertising.
Priority release campaigns to drive sales, streams and views.
A JadenLIVE project with 40,000 tickets to sell across 4 shows.
Content marketing for the world’s leading piano brand.
Live social coverage of store openings across Australia.
An integrated digital campaign for Crows Nest’s hippest cocktail bar.
A JadenLIVE project for this Victorian cinema under the stars.
Mobile app build to support Vegemite’s London 2012 campaign.
Development of real estate’s first web-based proposal platform.
Lead generation for this family-owned property styling business.
Email marketing support to leverage a 10,000-strong database.

We work with artists big and small

Music is in our DNA. We’re honored to have helped indie acts discover commercial success, and platinum-selling artists achieve ARIA #1 records. Now, international headliners are using MAKEMYPLAYLIST to set Spotify alight and capture valuable audience data.
Jimmy BarnesSheppardPanic! At The DiscoHuman NatureCherMichael BubléMarcia HinesTimmy TrumpetThundamentalsJohn FarnhamGuy Sebastian
Human NatureCherMichael BubléMarcia HinesTimmy TrumpetThundamentalsJohn FarnhamGuy SebastianJimmy BarnesSheppardPanic! At The Disco
Timmy TrumpetThundamentalsJohn FarnhamGuy SebastianJimmy BarnesSheppardPanic! At The DiscoHuman NatureCherMichael BubléMarcia Hines
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03 Our Approach

We apply our tried-and-tested framework to all campaigns.

This is where we get into the nitty-gritty of a digital campaign. It’s the nuts and bolts behind why we post what we post, why we target who we target and why storytelling is so important in connecting a brand with an audience online. We ask smart questions that will form the basis for your digital strategy.
I
Discover
First thing’s first - research. It’s here that we unpack your brand and find out what makes your audience tick. What’s resonating with your audience? What’s not working? Instantly we’ll identify undiscovered, underestimated, or obvious opportunities which we can take full advantage of to grow your audience. What drives the brand beyond profit? What is it that your audience loves about you?
II
Define
We’ll take our learnings from the discovery phase and formulate practical objectives that align with your business goals and campaign budget. What’s our 60-day action plan? What do we want to achieve with social growth and engagement? How much traffic do we need to generate? And to achieve this, we need to zero-in on your audience and identify cross-platform targeting opportunities.
III
Develop
What story do we tell to your audience? How do we tell it in a captivating and inspiring way? What content is guaranteed to connect? We formulate how to tell your story in a relevant way to the right people, at the right time – appropriate to each social or digital channel. How will success be measured? What goals, targets, and KPIs will be used to measure success and provide feedback?
IV
Deliver
Time to take action, executing and managing campaigns, activations, and communities. We pride ourselves on creating world-class digital experiences for online audiences, both new and existing. Rich insights and deep-dive data power more intelligent and data-driven digital decisions, leading to the achievement of our KPIs and goals time and time again.
digital live studio