Case Studies / 11 Apr 2017

CASE STUDY: Pumping up socials for supplements distributor


When Global Nutrition Australia needed a social media agency to manage their Facebook and Instagram accounts, publishing engaging content that would build an online community and increase sales, they turned to Jaden Digital.

The brief

Global Nutrition Australia is a fitness supplement wholesaler who manages the exclusive distribution for seven superior brands in Australia. The campaign objective was to promote the individual attributes of each brand’s core products and create a distinguishable brand voice for each, suited to each brand’s target audience.

The campaign needed to speak to the consumer, driving them to store locations to purchase products, with an underlying message that speaks to retailers about ordering their stock from Global Nutrition Australia.

The strategy

First, we researched each brand to develop a distinctive tone of voice and definitive target customer. Content creation included video, animations, and images – all delivered with an authentic conversational tone, specific to each target audience.

High-quality visuals and daily engaging posts, combined with activations that encourage user-generated content, helped to build GNA’s online community, keeping each brand top-of-mind to fitness and gym fanatics.

Feeling the 🔥 on legs day.

A post shared by Global Nutrition Australia (@globalnutritionaustralia) on

We were able to highlight each product’s superior features, recommended usage and ingredients by incorporating brand ambassadors to do social channel takeovers, therefore offering real-life insight and social proof that GNA brands mean serious business in the Australian market.

Monthly activations have played a vital role in increasing engagement across GNA’s social channels. These have included retail competitions, brand ambassador take-overs, and user generated content capture with incentive prizes.

Some juicy stats

Global Nutrition Australia achieved some amazing results over their first 6 months, including a 207% audience growth and having branded content reach 1 million Facebook users.

 7,000 new fans gained on Facebook and Instagram in 6 months

➜ 1 million users reached on Facebook alone

➜ 20,000 likes, comments, and shares on Facebook and Instagram

From the client

“Jaden Digital has helped grow our presence online and generated great interest for our brands on Instagram and Facebook. We could not have done it without your team and we are extremely grateful for your assistance with all of the ad hoc jobs that pop up. No is not a word I’ve ever heard from you or your team.

We’re very grateful for what you do for us and will definitely continue our relationship for some time to come.”

– Ian Furlong // Global Nutrition Australia

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