A 23-date Australian tour is a daunting project for any artist, but if there is anyone who could pull it off it’s one of Australia’s most popular and successful male artists, Guy Sebastian with his 2018 ‘Then & Now’ Regional Tour.
When promoter SEG Agency booked Ben Portsmouth’s internationally-acclaimed tribute show The King is Back on a nationwide 10-show tour of Australia, they had heard about digital marketing but hadn’t yet given it a crack.
The team at TMRW Music wanted a Spotify-specific activation to drive traction on Timmy Trumpet’s priority release Deja-Vu, with artist Savage, and engage his audience on both Spotify and Facebook. Game on.
Aussie rock royalty Sarah McLeod was about to drop her solo album Rocky’s Diner and needed her fans to do something about it. Not only did this call for breathing new life into her social presence, but also work through the entire digital strategy to support the album release. The brief Sarah wanted to rebrand her […]
In April 2017, the NBA and Coors announced a multi-year marketing partnership in Australia. This opportunity saw Coors engage Jaden Digital to deliver and promote their first ever concept party. The brief A newly formed partnership with the NBA inspired Coors to host an event celebrating everything basketball and urban street culture. In choosing their team, […]
Bowerbird Interiors is Sydney’s leading property staging company. Since October 2016, we’ve been working with Geoff and the team at Bowerbird Interiors to increase their brand awareness and drive lead acquisition through social media marketing, including paid digital advertising. The brief The initial campaign objectives for Bowerbird Interiors were driving lead acquisition through social media and […]
When Global Nutrition Australia needed a social media agency to manage their Facebook and Instagram accounts, publishing engaging content that would build an online community and increase sales, they turned to Jaden Digital. The brief Global Nutrition Australia is a fitness supplement wholesaler who manages the exclusive distribution for seven superior brands in Australia. The […]
Emerging singer/songwriter Straalen releasing his single Help required a campaign that primarily focused on fan acquisition, channel growth, profile building and driving all new fans to listen to the single on Spotify and other streaming services. The strategy Consistent high-level content across all of Straalen’s social media channels with a combination of posts about his music […]
Burgers. Our office’s favourite lunchtime meal. So when experiential agency George P. Johnson approached us launch and manage the social media accounts for Carl’s Jr. Australia, we jumped at the opportunity with napkins in our laps and refillable cups in our hands. The three-year project included launching and maintaining the official Carl’s Jr. Australia social media […]