Features / 31 Jan 2018

Instagram is FINALLY adding a scheduling feature ?


In a move that will excite marketers, social media managers, Insta-famous models and basically anyone with a business profile, Instagram has made the long overdue change to allow scheduling of posts.

Instagram’s Business Team made the announcement from their San Francisco base on Monday, 30th January 2018 saying:

“Last year, we began the process of updating the Instagram API to the Instagram Graph API, built on the Facebook Graph API. This change helps businesses manage their organic presence more effectively. Today, we’re introducing new features to the API, such as allowing businesses to schedule posts, view posts they’ve been tagged in and view other business profiles.

This adds to the previously introduced Instagram Graph API features like view organic insights and comment moderation. These added features allow for better content planning and secure account management, removing the need for employees to share login credentials to gain account access to insights or create a post.”

While this is a major win for anyone with a business profile, the biggest winners are in fact, Instagram’s partners and social media software applications.

Unfortunately, the official support for post scheduling doesn’t extend to ads, nor is it directly available with the product itself. This is where Instagram’s officially listed Partners come in to play, as they have access to the functionality and can add it t their own products.

“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers. Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. HootSuite is excited to partner with Instagram to make this happen.” Ryan Holmes, CEO, HootSuite

“It’s always been very time-consuming to create Instagram posts,” SocialFlow CEO Jim Anderson told TechCrunch. “That’s not necessarily a problem for individual consumers, but when you’re a media company that creates more than 100,000 posts a month, it’s simply impossible to do everything manually.”

For everyone with a regular profile, Instagram has announced that the update will make its way to these profiles by early 2019, *sigh*.

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