Jaden Digital continues expansion with five key hires, opens new division for integrated music campaigns

Social-first digital shop Jaden Digital has today announced five new hires across its digital and creative teams, as Strategy Director Sam Korotkov moves into the newly created role of Agency Director.

Image (L-R): Cristian Campano, Sam Korotkov, Stella Hobbs, Samantha Leighton, Hamish Lane, Meg Wardrop.

Cristian Campano joins as Art Director from Rolling Stone Australia. Campano has previously worked with Junkee Media, Chugg Entertainment, ACP/Bauer, Laneway Festival and Universal Music.

Samantha Leighton will lead an all-new new division, Jaden LIVE, overseeing integrated campaigns for music, festivals, conferences, performing arts and concerts. Leighton brings over twenty years of music marketing experience to the agency as Account Director – Jaden LIVE.

There are three new hires in Jaden Digital’s digital services team, including Hamish Lane (Account Manager) from ABC Music, Stella Hobbs (Account Manager) from Augusto Media NZ and Meg Wardrop (Account Executive) who joins from Shona Joy.

CEO & Publisher Jake Challenor said: “2018 has shaped up to be an incredible year of growth for Jaden Digital as we expand into new verticals and extend our core services beyond social, into strategy, storytelling, publishing and web and app development.

“It’s exciting to see so many new faces in our sunny Crows Nest office, which will ultimately bring new ideas and fresh thinking to our key accounts.”

All agency-side roles will report to Korotkov.