#Newsfeed: Facebook announces new original video content platform; Samsung and Live Nation to live stream Coldplay’s tour in VR; Twitter launches Every Character Matters global relay

Plus the secret to office happiness.

Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. The “Watch” tab and several dozen original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook’s TV apps. Watch features personalised recommendations of live and recorded shows to watch, plus categories like “Most Talked About,” “What’s Making People Laugh” and “Shows Your Friends Are Watching.” Publishers can also share their shows to the News Feed to help people discover them.

Read more about this new feature here.

Twitter launched its global Every Character Matters campaign from the top of the Sydney Harbour Bridge today as part of a ‘world tour’ featuring some of the social media platform’s prominent contributors. The video relay started in India last year, and sees each creator involved broadcasting content created especially for #EveryCharacterMatters, sharing everything from new lyrics to gaming sessions (and cute baby animals). When their session ends, they will tag the next creative to pick up where they left off.

Read more about this event here.

Technology website Engadget is arguing that Instagram users aren’t as mad at the platform algorithm than we think. Now more than one year on, the shift away chronological feed that originally received a backlash is now serving a purpose – increasing engagement tremendously. An Instagram spokesperson told the news outlet that people liked more, commented more and generally just interacted more with the app since the change.

Read more about this story here.

Samsung and Live Nation are set to live stream Coldplay’s A Head Full of Dreams tour in virtual reality. “By partnering with Live Nation and Coldplay, music fans across the globe with Gear VR can tune in to the live concert, experiencing the energy of the show like never before,” Samsung Electronics America’s Michael Schmier said in a statement.

Read more about the story here.

• Facebook Announces ‘Watch’ Their New, Original Video Content Platform [via Social Media Today]
• News Feed FYI: Addressing Cloaking So People See More Authentic Posts [via FB Newsroom]
• Why Facebook had to kill its Groups app [via Mashable]
• 23 minutes is the right amount of time to spend on Facebook [via Quartz]
• Twitter to launch ‘Every Character Matters’ global relay from the Sydney Harbour Bridge [via Mumbrella]
• How Does Twitter Influence New Smartphone Purchases? [via Adweek]
• You actually don’t mind Instagram messing with your timeline [via Engadget]
• Drake posts cryptic Instagram post teasing new music with The Weeknd [via NME]
• Why Apple Joining Instagram Late is Actually a Smart Decision [via Social Media Today]
• “Nobody’s underage forever”: Why the music industry needs to prioritise all-ages access [via The Music Network]
• Samsung and Live Nation to Live Stream Coldplay’s Tour in Virtual Reality [via Billboard]
• Macklemore Announces Gemini Tour With Absurd Archery Video [via HipHopDX]
• Highest paid DJs list released again. No women again. [via FACT Magazine]
• More Things Liam Gallagher Thinks Are Shit: Cars, Buildings, The Sea, Modern Rock Bands, Harry Styles’ Debut Single, And His “Stalker” Brother Chatting Up Bradley Fuckin’ Cooper [via Stereogum]
• Live Nation Q2 Revenue Up 29% to $2.8 Billion [via Billboard]
• Chris Cornell’s family announces plans for memorial statue in Seattle [via Consequence of Sound]
• Chance The Rapper On Politics: “I Have A Bigger Voice Than Donald Trump” [via The FADER]
• Taylor Swift’s Courtroom Sketch Looks Absolutely Nothing Like Her [via Complex Music]
• Ex-ABC producer Courtney Carthy launches Australian podcast network Nearly [via Mumbrella]
• How The YouTube Algorithm Works: A Guide To Getting More Views [via hypebot]
• Sorry Snapchat, it’s time to say goodbye [via The Next Web]
• The Wall Street Journal Accused of Fabricating Info to Support Its Anti-Vinyl Articles [via Digital Music News]
• How the internet is shaping our collective memory – for better or for worse [via The Next Web]
• How Audiences Respond to Podcasts: New Research [via Social Media Examiner]
• IKEA’s 25-minute soothing, tingly ASMR commercial is an eerily natural fit [via Quartz]
• ‘It’s working for us’: L’Oreal UK’s digital boss on why it’s spending more on digital [via Digiday]
• People don’t want a million individual streaming services [via Fast Company]
• Domino’s free pizza giveaway crashes, sparking outrage [via Mumbrella]
• The secret to office happiness isn’t working less—it’s caring less [via Quartz]
• TRENDING: #CassieSainsbury, #VitaminB3, #MichaelKirby

JADEN JAM: One couple had a tech-themed wedding that was super Instagram-worthy.