Blog / 12 Dec 2016

#Newsfeed: Facebook admits another metrics error; Twitter’s backflip; YouTube star deletes channel



Plus the reason why Instagram Stories don’t feature engagement metrics.



In their latest blog, the Facebook Metrics team have announced that they are “reallocating” reactions data for future Facebook Live videos. There will be an estimated average increase of 500% on “Reactions on Post” calculations and an estimated average decrease of 25% on “Reactions from Shares of Post” due to originally only showing one reaction per unique user in the “Reactions on Post” data. Previously, any additional reactions from the same user was accounted for in the “Reactions from Shares of Post”, skewing the numbers significantly.


According to TechCrunch, Facebook is also trialling transferring comments and replies to a Messenger chat window once the thread gets more lively. “We’ve heard from people that they would like an easier way to participate in conversations on a post while they are still in News Feed,”a Facebook spokesperson told TechCrunch. “So we are testing a new option that opens up a window when someone comments on your post, replies to your comment or tags you in a comment”.


Twitter has backflipped on their suspension of controversial figure Richard Spencer, reinstating and even verifying his account. Previously banned on a technicality – creating multiple accounts with overlapping uses, rather than violations of the company’s prohibitions on targeted harassment, incitement, and hate speech (like most users presumed) – Spencer is now “tip-toeing around the company’s three strike policy”.

Read BuzzFeed’s full story, including a statement from Twitter, here.


The latest Instagram blog features an interesting story from Fast Co. Design on the reason for success of Instagram Stories – and it’s not what you think. The article recounts a discussion between Robby Stein (product lead at Instagram) and Kevin Systrom (co-founder and CEO of Instagram), with the conclusion drawn that the pressure to post content that would attract likes forced users to curate their own posts, rather than posting in the moment. Which helps to explain why engagement metric on Instagram Stories aren’t visible.

Read the full article here.


In what is surely a sign of the times, digital platform Apple Music has released a documentary on the classic piece of music equipment, the Roland TR-808 drum machine. Featuring conversations with some of the giants of 80’s and 90’s hip-hop and pop music production including Rick Rubin, the Beastie Boys and Questlove, “808: The Movie” is available on Apple Music now and come to iTunes on December 16.

Watch the teaser here.


One of YouTube’s biggest stars, PewDiePie, has followed through on his threat to delete his channel in protest against changes to YouTube that he feels undermine the experience for content creators and viewers alike. Except, he deleted his back-up account, not the one with over 50 million subscribers. His main concerns lie in some recent visual changes to YouTube, people allegedly being unsubscribed from channels without their consent and users not immediately seeing videos from channels they’re subscribe to.

Read the full story here.

PlayStation has adopted a “go big or go home” philosophy to their latest advertising campaign, recruiting Australia’s largest family to showcase the capabilities of the PS4 and its entertainment services (including Netflix, Stan, ABC iView and Spotify). According to research released by PlayStation, one in five Australians use a PlayStation to watch catch-up and stream video on demand.

Read the full story here.


JADEN JAM: Instagram user @ogtrumpqueen has taken it upon themselves to Photoshop Donald Trump’s face onto the Queen’s body, and the results are hilarious.

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