Blog / 30 Dec 2016

#Newsfeed: Periscope goes 360 (but not for everyone); Facebook working on copyright tracking technology; study confirms YouTube views are down



Plus Apple gets in on the SXSW action.



According to Financial Times, Facebook is working to build out a copyright tracking technology similar to YouTube’s signature “Content ID”. This comes after the social media giant posted a job advert for a director of music licensing in September.

“For many years Facebook has pointedly steered clear from music licensing because they know how terrible it is for margins, but [the job advert] indicates they are going to get into trickier waters,” Mark Mulligan from Midia Research told FT.

Read the full story here or Engadget’s take on the story here.


Periscope has officially joined the 360-degree video party, with the latest update announced – however, it’s only available to “select partners” at the moment. The videos load just like regular live broadcasts, but users can tilt and rotate their phone to see a full panorama shot.

You can see Periscope360 in action here.

In a very brave move, Twitter founder Jack Dorsey has asked users what they want to see from the platform in 2017. “Following in the footsteps of Brian Chesky: what’s the most important thing you want to see Twitter improve or create in 2017? ,” Dorsey tweeted this morning. The suggestions came in thick and fast, but no more than the request for editing capabilities.

You can see some of the other suggestions, and responses from Dorsey here.


KFC will debut a football video game on Instagram in January, as the brand attempts to engage with fans before playoffs begin. The branded game will feature 31 animations, and begins on KFC’s Instagram page where thumbnails create an image of a football field.

Read more about how this campaign will be executed here.


Amidst calls from Bloomberg for YouTube to “become a TV star” in 2017, new data has found that the biggest YouTube channels have experienced a significant drop in viewership over the past year.

The study, conducted by Social Blade and commissioned by gaming website Kotaku, calculates that views are now between 5-7 per cent lower since the first half of 2016, and were down 10 per cent between July and September.

Read more of Business Insider’s analysis here, or the full report over on Kotaku here.


Apple plans to make a splash at South by Southwest next year, unveiling plans for its five-day iTunes Fest during the showcase. Scheduled for March 11-15, performers will include Coldplay, Imagine Dragons, Pitbull, Keith Urban and ZEDD, and the events will be streamed via iTunes as well.

Read more here.


JADEN JAM: On this day back in 1953, the first colour TV sets in the world went on sale in the U.S., retailing for approximately $1,175.

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