Blog / 1 Feb 2017

#Newsfeed: Facebook addresses metrics issues with new measurement partnerships; Snapcodes can now open URLs in Snapchat; New advertising rules target Australian influencers

Plus the top 20 faces in radio to look out for in 2017!

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Facebook launches a marketing mix modelling portal for comparing Facebook ads to TV, print & more [via TechCrunch]
Facebook’s Fourth Quarter Earnings Ought To Impress, But How Much? [via Fast Company]
News Feed FYI: New Signals to Show You More Authentic and Timely Stories [via FB Newsroom]
Greater Transparency Through Measurement Partnerships [via FB Newsroom]
Twitter’s abuse problem can’t be fixed until we fix ourselves [via The Next Web]
Airline turns to Facebook following Twitter hack [via Mashable]
Influencers must reveal sponsors, but TV networks can keep quiet about product placement, say new advertising rules [via Mumbrella]
Snapchat now lets you make QR Snapcodes that open websites [via TechCrunch]
Snapchat Launches Ad Tech Platform 2.0 Inspired by Facebook’s Model [via AdAge]
Why 2017 Is the Year to Take Snapchat Seriously [Infographic] [via HubSpot]
EXCLUSIVE: Top New Talent to Watch in 2017 [via Radio Today]
Spotify’s new refugee-themed playlist is being criticised by some people for being in bad taste [via Business Insider]
Google open-sources Chrome for iOS [via TechCrunch]
Why There’s No Perfect Time to Post on Facebook [via Buffer Blog]
Lego Has Built an Instagram-Style Social Network for Kids [via Fortune]

Facebook is bringing in the big guns to address it’s metrics and measurement issues. In a host of announcements today – including officially tackling fake news – it was revealed that Facebook’s partnerships with Nielsen and comScore would be expanded, as well as new partner DoubleVerify added to the mix. Once the deals are complete, Facebook will have a total of 24 global third-party measurement partners available to advertisers, as it addresses the incorrect recording of metrics such as impression, reach, performance and other key advertising stats.

Read more about this story here.

In light of Twitter getting ready to release new updates that the company claims will make the service a “safer place”, one journalist has suggested that the issue of abuse on the platform needs to be addressed by its users first. “However you spin it, Twitter is essentially a broadcasting service,” Abhimanyu Ghoshal has suggested in his latest piece for The Next Web. “Furthermore, Twitter isn’t a community. By design, the platform invites people from every walk of life and domain of interest to say what’s on their mind, and that includes the best and worst members of our societies.”

Read more of what he has to say on the matter here.

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The Australian Association of National Advertisers is cracking down on influencers who don’t disclose that they’re being paid by brands to post content. A new provision in the AANA Code of Ethics – which kicks off on March 1 – outlines a number of new situations in which ads must be made “clearly distinguishable” from surrounding content and ensure they “do not camouflage the fact that it is advertising”.