#Newsfeed: Twitter plans to trim down ads products; Chance the Rapper shouts out SoundCloud in speech; Tinder to reward emoji-only stories with cash
Plus is Google Maps trying to be a social network?
- Facebook Australia MD Stephen Scheeler resigns [via AdNews]
- Facebook Will Live-Stream Mexican Soccer in Deal With Univision [via Bloomberg]
- Twitter plans to trim down its ads products [via TechCrunch]
- Inside the Instagram Algorithm [via Social Media Today]
- YouTube Kids gets its own original shows [via TechCrunch]
- Passion Pit frontman is launching a company for the musicians’ needs labels don’t talk about [via Mashable]
- Universal revives Polygram brand to handle new movies and TV projects [via Music Business Worldwide]
- Chance the Rapper shouts out SoundCloud in Grammys acceptance speech [via The Verge]
- Now you can ask ‘Be Mine?’ with a custom Snapchat filter [via Mashable]
- Tinder will reward your emoji-only story with Valentine’s Day cash [via Digital Trends]
- Is Google Maps trying to be a social network? [via The Verge]
- 6 Social Media Video Formats Marketers Need to Try [via Hootsuite Blog]
- Advanced Facebook Page Insights: An Analysis Guide for Marketers [via Social Media Examiner]
The managing director of Facebook Australia and New Zealand Stephen Scheeler has left the business, replaced in the interim by group industry director Paul McCrory. Known for his support of video content on the social media platform, Scheeler’s departure comes as Facebook’s reporting metrics come under question.
Read more about this story here.
Twitter is set to downsize three areas of its ad product, according to sources who spoke to TechCrunch. In the wake of a US$167 million loss last quarter, it is expected that Twitter will simplify the ad platform for marketers, as well as potentially reshape Promoted Tweets and direct response ads.
Read more about this story here.
The team at Social Media Today have broken down the recent ‘Machine Learning @ Scale’ event hosted by Facebook, and provided key takeaways from the presentation regarding the Instagram algorithm. Instagram software engineer Thomas Dimson spoke about how the platform had to address the issue of users not seeing around 70% of content in the chronological feed, and how signals such as people who’s content you like, people you direct message, people you search for and people you know in real life indicate interest in the new algorithm.
Read the full analysis here.
There were plenty of winners and losers at yesterday’s Grammys, but one of the most noteworthy nominees was Chance The Rapper. He garnered seven Grammy nominations after the Recording Academy relaxed its eligibility rules last year to allow works released via streaming platforms, and he even mentioned one platform in an acceptance speech. “Shout out to SoundCloud for holding me down,” he said.
Read more about this story here.
There’s a lot of pressure to pull off the perfect Valentine’s Day date, but Tinder wants to help out users with up to $500. Tinder is offering to pay for the Valentine’s Day dates of people who send the dating app their ideal date using nothing but emoji’s, along with the hashtag #FundMyVDay.
Read more about this story here.
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