#Newsfeed: Zuckerberg pens 6,000-word letter on Facebook’s goals; Spotify builds more entertaining ads around user data; Instagram Ad study finds peculiar gender split
Plus why the latest Billboard magazine cover is a game-changer.
- Facebook finally rolls out its major ‘Trending’ update [via Mashable]
- Facebook algorithms ‘will identify terrorists’ [via BBC]
- Read Mark Zuckerberg’s full 6,000-word letter on Facebook’s global ambitions [via Recode]
- Twitter starts putting abusers in “time out” [via TechCrunch]
- Twitter got more viewers for Grammys preshow than for any NFL game [via CNBC]
- An Instagram Ad Study Finds Peculiar Gender Split [via eMarketer]
- Announcing Worldwide InstaMeet 15! [via Instagram Blog]
- Instagram queen dangles off a 1,000ft-high Dubai skyscraper as she seeks the perfect shot [via Daily Mail]
- YouTube says it now has automatically captioned 1 billion videos [via TechCrunch]
- Universal Music Group teams with MQA to distribute its music in hi-res format [via Digital Trends]
- Latest ‘Billboard’ magazine cover was shot with iPhone 7 Plus’ Portrait mode [via Mashable]
- Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names [via AdWeek]
- Keep Sydney Open Director Launches Petition For Savage Garden To Play Meredith Fest [via TheMusic.com.au]
- Tinder buys video app Wheel to make itself more like Snapchat [via Mashable]
- Your in-car attention is media’s next battleground [via TechCrunch]
- How to Design a Pitch Deck that Doesn’t Suck [via Hubspot Blog]
- Bjorn Borg: The Twitter Punching Bag [via Ads of the World]
- TRENDING: #TrumpPressConference, #RentInOz, #JTLSeries
The crackdown on fake (and irrelevant) news has commenced on Facebook, with the updated Trending Topics feature now appearing for some users. The standardised list of news stories based on an automated survey of what an array of media outlets are covering replaces the personalised list of news stories previously seen in the Trending module.
Read more about this story here.
Twitter is using one of the oldest tricks in the forum moderation book, and putting online bullies in a “time out.” Users whose accounts have been identified engaging in abusive behaviour will have the reach of their tweets temporarily restricted to only their followers, however with no formal statement from Twitter about the feature, it is unclear whether engagement (such as retweeting) on said posts will be restricted also.
See some examples of what this time out looks like here.
A new study has revealed that men respond to Instagram ads more than women. A survey from Influence.co conducted by content marketing agency Fractl asked US internet users to rate Instagram ads for their effectiveness, and male respondents scored the ads higher than female respondents in all but two categories.
Read more about this story here.
Following the success of their first round of data-driven billboard ads, Spotify has released their latest campaign – this time targeting unusually named playlists. One example includes “Someone made a playlist called ‘Sorry I lost your cat’ when they could have been making flyers”.
See more examples here.
There’s something special about the latest issue of Billboard Magazine, and it’s not former Fifth Harmony member Camila Cabello on the cover. The photo was taken by portrait photographer Miller Mobley using the iPhone 7 Plus’ “Portrait mode”, with the smartphone replacing the expensive professional cameras, tripods and complex lighting systems usually used for such a shoot.
Read more about this story here.
JADEN JAM: Want to be a music video star? Maroon 5 is letting you add yourself to their latest clip.