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Blog / 24 Feb 2017

#Newsfeed: Facebook tests ad breaks in all types of videos; How to use Instagram albums without losing all your followers; Spotify announces three new original podcasts about the music industry

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Plus how a YouTube livestream of pregnant giraffe got pulled for nudity.

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Facebook has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn 55 percent of ad revenue share. On-demand video publishers will get to select where in their video they want to insert an ad break, but it must be at least 20 seconds in and at least 2 minutes apart.

See a screenshot from one of the ad breaks here.

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Twitter will once again partner with PBS NewsHour to live-stream President Donald Trump’s upcoming address to a joint session of Congress. The stream comes after the social network and PBS teamed up to air Trump’s inauguration, which Twitter said attracted a record 6.82 million people.

Read more about this story here.

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The pressure of perfection on Instagram is leading some users to take on a double life on the platform. The rise of the “Finstagram” (aka fake Instagram, or “Finsta”) among teens in particular is a growing trends, which sees users creating these secondary profiles to share posts that don’t fit the strict, self-imposed, parameters applied to their main account.

Read more about this growing trend here.

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Yesterday’s BRIT Awards were just as surprising for the record labels as they were for the artists themselves. Sony Music acts picked up seven trophies out of a possible 11 on the night, as Universal Music took home three gongs – and Warner Music left empty-handed.

Read more about the results here.

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Spotify is expanding its podcast selection, with the announcement that it’s adding three new original podcast series focused on the music industry. The podcasts will feature discussions about musical moments on TV, daily interviews with people in the creative industry, and the life of music industry exec Chris Lighty.

Read the official post from Spotify here.

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JADEN JAM: Elmo and his friends just answered the internet’s biggest questions about Sesame Street (with a little help from Google and WIRED)

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