#Newsfeed: Bad news for Facebook video reporting; YouTube announces live streaming update; Twitter addresses platform abuse
Plus Justin Bieber makes awkward and forced return to Instagram (because he got paid to).
- Facebook streaming numbers plummet 94% after Nielsen recalibration [via Mumbrella]
- Twitter is rolling out three new ways to manage abusive tweets and users [via The Next Web]
- Justin Bieber makes contractually-obliged return to Instagram [via Vogue Australia]
- Instagram’s User Engagement Just Matched Facebook’s [via Madison.com]
- Mobile Live Streaming + Super Chat = Live (Streaming) the Dream [via YouTube]
- Lady Gaga’s digital sales soared over 1,000 percent after Super Bowl performance [via Mashable]
- This dark short film is told entirely through Snapchat [via Mashable]
- Hootsuite acquires AdEspresso as it moves into paid content, social ads [via TechCrunch]
- Nearly 30 per cent of all website traffic is sent by malicious bots [via Digital Trends]
- Creative Commons unveils a new photo search engine with filters, lists & social sharing [via TechCrunch]
- 5 Reasons Why Your Business Needs to Start Making Vertical Video for Social Media [via Social Media Today]
Facebook’s attempt to get back into the good books of data fans is off to a rocky start, with Mumbrella reporting that the platform’s new reporting partnership with Nielson has uncovered a huge discrepancy in Facebook streaming numbers. Overall over-reporting is likely to be at 80%, with streaming numbers from October 2016 onwards said to be off by as much as 94% after the Nielsen recalibration.
Get the latest facts on Facebook streaming numbers here.
Twitter has announced three key steps in curbing abuse on the platform. In a new blog post today, the platform outlined that it will:
- Now prevent users who have previously been banned from coming back onto the platform under a new username
- Implement a safe search filter, turned on by default
- Identify “abusive and low-quality” replies and collapse them in the feed so they don’t take up space
Read the full blog post here.
Nothing says a forced return to social media more than an obligatory post – and that’s exactly what happened to Justin Bieber this week. Featuring in one of the top Super Bowl ads of the year, Bieber’s appearance in the T-Mobile “Unlimited Moves” spot forced the singer to break his six-month Instagram hiatus in an understated fashion – no hashtags used, no update to his profile picture and no indication of any further activity any time soon.
Read more about this story here.
Big news out of the YouTube camp today, with not only the announcement of being able to skip 10 seconds forward or backward in a video by double tapping your phone’s screen, but also the news of mobile live streaming and super chat. In an official blog post, the video platform revealed that every creator with more than 10,000 subscribers (for now at least) will be able to utilise mobile live streaming directly from the YouTube app. The anticipated Super Chat feature has also made its debut, with YouTube describing it as “like paying for that front-row seat in the digital age”.
Read the official blog post here.
Our Social Media Editor Elise spotted a curious feature in her Facebook mobile feed this morning – “popular live video” content from a page she hasn’t liked. In what could be one of the latest pushes for video content on the platform, it’s unclear whether the video suggestion is based on views from Facebook friends, or popular content on the platform in general.
Watch this space!
JADEN JAM: Utilising a live-broadcast weather monitor and the hashtag #WhenItRainsItPours, one clever pub is offering Londoners a free pint of beer every time it rains