#Newsfeed: Facebook wants to make money off video content; Russians troll the British government on Twitter; Obama gets offered a job at Spotify
Plus how Donald Glover helped one YouTube video gain over 700,000 views in 24 hours.
- Facebook is going to start showing ads in the middle of its videos and sharing the money with publishers [via Recode]
- Russian embassy tweets an alt-right meme to troll the British government [via Mashable]
- 74th Annual Golden Globe Awards: Meryl Streep, La La Land Rule Facebook, Twitter [via AdWeek]
- Twitter tries to list the things Trump finds overrated [via Mashable]
- Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories [via AdAge]
- Infographics and video diaries: How news broadcasters are using Instagram Stories [via Digiday]
- Instagram made me feel bad about myself—until I hacked its algorithms to improve my body image [via Quartz]
- ‘Carpool Karaoke’ Apple Music Series Will Have 16 Different Hosts Including Chelsea Handler & Seth MacFarlane [via Deadline]
- Spotify offers Barack Obama a gig as President of Playlists [via Mashable]
- ‘Bad and Boujee’ Youtube views have jumped since Donald Glover’s Golden Globes shoutout [via Mashable]
- How to create a Facebook Messenger Chatbot [via Social Media Examiner]
- 7 Key Strategies to Write Clickable Content for Every Social Network [via Hootsuite]
- 6 Creative Ways to Engage Your Audience on Snapchat [via Simply Measured]
- Facebook brought together two guys with the same name for NYE [via Mashable]
- Communications agencies launch new collective [via Mumbrella]
The future is now people – Facebook wants people to start making money off video content on the platform. According to Recode, sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds.
Read more about the development and the evolution of video on Facebook here.
Twitter is one platform that is more forgiving when it comes to being sassy, but the Russian Embassy in the U.K. has taken things to the next level. The embassy’s verified UK Twitter account had a go at pundits who criticised a possible Russia-U.S. thaw in relations, and accompanying the tweet with an image of alt-right meme Pepe The Frog.
See how Twitter users reacted here.
Don’t think journalists and Instagram are a good fit? Think again. According to Digiday, Instagram Stories has become yet another tool for broadcasters such as BBC News and Al Jazeera to reach new audiences and test out content ideas.
Read more here.
Want to get those YouTube views up? Just have your name dropped during an awards acceptance speech. American hip hop trio Migos gained over 727,000 views for their “Bad and Boujee” video clip after Jaden Digital office fave Donald Glover (aka Childish Gambino) gave the song a shoutout while accepting the award for Best Actor in a Musical or Comedy TV Series at the Golden Globes yesterday.
Read the full story here.
As the U.S. begins the long slow goodbye to Barack Obama, one brand has already stepped in with a job offer for the outgoing president. Spotify has officially created a job listing for a President of Playlists, with CEO and founder Daniel Ek tweeting the link to the president himself.
Read the full job description here.
JADEN JAM: Hackloop have created a Nerf gun prosthetic to help their friend Bionico take friendly fire to the next level.