#Newsfeed: What Facebook’s head of advertising wants to see happen in 2017; Airbnb uses Twitter Live 360 video; Instagram adds features for iPhone 7s; iHeartRadio launches Spotify rival
Plus how the Golden Globes is being covered on Facebook, Twitter and Instagram.
- What Facebook’s Head of Advertising Wants to See Happen in 2017 [via AdWeek]
- Facebook to stream NBA game – in India only [via Digital Trends]
- Martin Shkreli’s Twitter account suspended after he posts creepy photo collage [via Mashable]
- Golden Globes 2017 live streaming [via Inquisitr]
- WikiLeaks wants to create a database of verified Twitter users and who they interact with [via Recode]
- Airbnb uses Twitter Live 360 video to showcase travel spots in London [via Digital Trends]
- How Instagram Users Shop for Tech Products [via AdWeek]
- Instagram adds Live Photo-to-Boomerang, wider colours for iPhone 7s [via TechCrunch]
- Streaming music services overtake digital sales in U.S. for first time [via Nielsen Music]
- News broadcast about Alexa ordering a dollhouse makes Alexas order dollhouses [via Mashable]
- Russia blocks LinkedIn app [via Digital Trends]
- Soundcloud ‘may run out of cash this year’ as it posts €51M loss [via Music Business Worldwide]
- iHeartRadio launches Spotify rival… and it’s a bit of a mouthful [via Music Business Worldwide]
- Aussies set for super-fast phone speeds as Telstra leads the charge to accelerate 5G [via News.com.au]
- That moment you’re introduced on live TV as a mountaineer when you’re actually an academic [via Mumbrella]
- Ed Sheeran storms to global Spotify No. 1 and No. 2 with 23m streams in 48 hours [via Music Business Worldwide]
- Live Video and Marketing: Where the Industry Is Heading [via Social Media Examiner]
One of Facebook’s top advertising executives wants to see a more localised experience for users – including ordering food, buying tickets and making Saturday night plans. In an interview with AdWeek, Facebook’s VP of ads and business Andrew Bosworth outlined what he wants to see the platform achieve in 2017 – including better creative and audience data, and improved transparency in metrics measurement.
Read the full interview here.
Airbnb has become one of the first brands to jump on Twitter’s recently launched live 360 video feature, showcasing a selection of homes and experiences currently available to book. In a clip lasting just over half an hour, an at-home cooking class with Airbnb host Carnie was filmed from the perspective of a guest, allowing users to navigate the action around the room by tilting their smartphone or clicking and dragging the cursor on their desktop.
See the full Periscope360 video here.
If you’re up to date with the latest iPhone technology, you’ll now be able to enjoy some additional cool Instagram features. including posting GIFs to Instagram Stories. In an announcement by Instagram co-founder Mike Krieger, iPhone 7 and 7 Plus devices now supports wide colour capture and display, Live Photo conversion to Boomerang and posting GIFs to Instagram Stories.
Read all of the details here.
Napster is back, this time hitching it’s cart to iHeartRadio to “power” a newly-launched premium platform. In when is being dubbed as a rival to Spotify, “iHeartRadio All Access powered by Napster” (try saying that three times fast) offers an offline listening function, bigger personal music library capabilities, and no playback cap.
Read the full story here.
Today’s Golden Globes ceremony not only marks the first event in the awards season calendar for the year, but also a time in which event coverage has to up the ante when it comes to social media.
This year, Golden Globes’ own Facebook page will be hosting 360-degree live video from the red carpet, while a live stream of the red carpet will be going up at goldenglobes.twitter.com. Instagram is teaming up with fashion photography duo Mert and Marcus to shoot the action backstage, as well as curating an exclusive video experience on the app’s “explore” tab.
JADEN JAM: A recent survey suggests zombies would reduce the human population to just 273 people in just 100 days should an apocalypse occur.