#Newsfeed: Facebook Live now lets you broadcast in VR (but there’s a catch); What’s really going on with Spotify’s fake artist controversy; How consumers respond to brands on social media
Plus how much does Wiz Khalifa’s ‘See You Again’ earn as the most-watched YouTube video ever?
Like other tech companies before it, community and events app Meetup is now squarely in Facebook’s crosshairs. Buzzfeed News spoke to Meetup CEO Scott Heiferman to uncover how the company is sizing up the social giant. “There’s a giant body pile of all the apps that have said they’re going to be the new Meetup,” Heiferman said. “The fact that Facebook will also be doing stuff that operates in some similar veins, fine. But our purpose is not to keep people glued to the screen — our purpose is to get people away from the screen and sparking communities that change people’s lives.”
Read the interview in full here.
Read more about this exciting activation here.
In a move that few brands could ever imagine, Bleacher Report U.K. has changed its content strategy for Instagram, stripping away other sports to focus solely on football. All 30 daily posts are geared toward a common goal: owning the biggest moments in football and football culture, whether it’s around major match news, player transfers or lifestyle-type content like famous players’ birthdays and weddings.
Read more about shift in strategy here.
The Verge has interviewed cinematographer and Lil Yachty collaborator Glassface on how the internet has changed the concept of the music video. Glassface (aka Josh Goldenberg) explains how his work is crafted to travel on the internet, including the “Forever Young” video that was designed to be broken into GIFs that could then be uploaded to Lil Yachty’s official Giphy page.
Read the interview in full here.
- Facebook Is Coming For Meetup, And Meetup Is Ready To Fight [via Buzzfeed News]
- Facebook Live now lets you broadcast in VR using the Oculus Rift ‘Spaces’ app [via Digital Trends]
- There are only four types of Facebook users, researchers have found [via Quartz]
- Twitter Will Livestream the Inaugural Electronic Music Awards [via Adweek]
- All-American Rejects agree to play a fan’s wedding after she smashes their Twitter challenge [via NME]
- 15-year-old takes over railway’s Twitter and things escalate quickly [via Mashable]
- Why Bleacher Report narrowed the focus of its UK Instagram [via Digiday]
- Retailers Beware! Instagram Is The Next QVC And Future Of Commerce [via Forbes]
- What’s really going on with Spotify’s fake artist controversy [via The Verge]
- This tiny $86 device can play your music from Spotify without a smartphone [via Business Insider]
- Thought Pop Music Was The Most Listened To Genre? Guess Again [via hypebot]
- SoundCloud sinks as leaks say layoffs buy little time [via TechCrunch]
- GET BACK: Paul McCartney Settles With Sony/ATV To Reclaim The Beatles Songs [via hypebot]
- Michael Jackson Auction to Include Album With Nine Unreleased Songs [via Billboard]
- Lil Yachty collaborator Glassface on how the internet has changed the music video [via The Verge]
- How much does Wiz Khalifa’s ‘See You Again’ earn as the most-watched YouTube video ever? [via The Next Web]
- KILLING OUR MEDIA: The impact of Facebook and the tech giants [via The Monthly]
- Here’s how the internet’s net neutrality day of action is unfolding [via The Verge]
- How Consumers Respond to Brands on Social Media: New Research [via Social Media Examiner]
- This Sports Brand Held a Tennis Match on the U.S.-Mexico Border [via Creativity Online]
- Burger King Is Now 3-D Printing Prosthetic Hands, All the Better to Eat Whoppers With [via Adweek]
- #Fontgate: How a Microsoft font could lead to the removal of Pakistan’s Prime Minster [via Mashable]
- TRENDING: #Antarctica,
JADEN JAM: You can now buy DJ Khaled and Asahd’s matching father-son sateen suits!