#Newsfeed: Twitter packs more into Notifications tab (but it’s not all useful); All of the numbers from Facebook’s earnings call; Spotify launches self-serve ad platform
Plus why you’re a lot more qualified for your dream job than you think.
Facebook has beaten its Q2 earnings, generating US$9.32 billion in revenue despite slower user growth. According to the latest earnings call, revenue growth is slowing down in line with Facebook’s warning to investors that it was running out of space to show ads in the News Feed. It was also announced that Facebook now has 1.32 billion daily active users, up from 1.28 billion in Q1 and up 17 percent year-over-year.
Read more about the latest earnings figures from Facebook here.
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Digiday is continuing to uncover the efforts of Instagram users to beat the algorithm, with the latest phenomenon coming in the form of “comment pods”. While Instagrammers working together to boost engagement is nothing new, this kind of activity is beginning to skew results and payments for influencers. SwellShark CEO Nick Pappas told Digiday that with brands utilising pods for increased exposure, it ends up being five to 10 influencers who are friends with the person — not five or 10 influencers with the right kind of audience. “OK, so my post is getting engagement, but it’s not with the right audience,” he said.
Read more about this story here.
Spotify has launched a self-serve ad platform (similar to Facebook’s), offering targeted placements for music marketers and artists. Through Spotify Ad Studio, ad placements can be narrowed by geography (country, US state or US Nielsen designated TV market), age, gender, platform (desktop, mobile Android, mobile iOS) and music genre, as well as Fan Targeting to reach fans of specific artists. There are also more ad types on offer, with audio, takeovers of the Spotify homepage, static display and sponsored sessions available.
Read more about this story here.
- Facebook beats in Q2 with $9.32B revenue despite slower user growth [via TechCrunch]
- Facebook TV is reportedly coming this August [via The Verge]
- Facebook’s Video Helps Drive $9B in Ad Sales, Up 47% [via AdAge]
- Twitter adds updates about interesting links, trends and accounts to its Notifications tab [via TechCrunch]
- Twitter still has a lot to show and prove [via CNET]
- Blue is a dating app for verified Twitter users [via TechCrunch]
- Podghazi: Instagram influencers use comment collusion to game the algorithm [via Digiday]
- Instagram is down for some users [via TechCrunch]
- How Successful Brands Use Instagram for Marketing [via Inc.]
- ‘There are 365m people in China willing to pay for entertainment. The music market is about to explode.’ [via Music Business Worldwide]
- Confessions of a Touring Musician: Band Members for Beyonce, Chainsmokers and More Talk Life on the Road, Being Recognized & Gaining Followers [via Billboard]
- Spotify Launches Facebook Style Self-Serve Ad Platform Offering Targeted Placements For Music Marketers, Artists [via hypebot]
- Charli XCX brings Tiger Beat to life with ‘Boys’ video feat. Stormzy, Riz Ahmed and more [via FACT Magazine]
- Rick Ross’ reason for not signing female acts is sexist and offensive [via NME]
- Someone Made a Full Concert Film out of Fan Footage From Frank Ocean’s FYF Set [via Pigeons & Planes]
- Unannounced Morrissey tour dates have appeared on Spotify [via NME]
- How Coltrane Curtis went from MTV VJ to influencer wrangler [via Digiday]
- New LinkedIn tool tells businesses about who’s visiting their websites [via TechCrunch]
- You’re A Lot More Qualified For Your Dream Job Than You Think [via Fast Company]
- 9GAG CEO Ray Chan: ‘Building a healthy community is a never-ending battle’ [via TechCrunch]
- Google kills Google Instant in effort to optimise Search for mobile devices [via Digital Trends]
- eBay to launch visual search tools for finding products using photos from your phone or web [via TechCrunch]
- How Amazon Could Force Facebook’s Hand in eCommerce [via Social Media Today]
- Apple and Cochlear team to launch first sound processor implant for iPhone [via Digital Trends]
- Mark Ritson’s seven ways ways to make marketing great again: Mumbrella360 video [via Mumbrella]
- How to Track Dark Social Traffic in Google Analytics [via Social Media Examiner]
- 10 free classes that’ll make anyone better (and happier) at their job [via Mashable]
JADEN JAM: This smart cross-trainer makes you work your ass off for the right to watch Netflix.