Blog / 3 Jul 2017

#Newsfeed: Twitter inks live stream deals for Wimbledon and Comic-Con; New Jay-Z album to get Apple Music and physical release; You can now use Facebook to find free wi-fi



Plus how to use Instagram Stories like a pro.


Following last week’s news that Facebook is making updates to the publishing and reach of link posts, Social Media Today has collated additional information to clear up some concerns from individual users and page managers alike. While it has now been revealed that users who “routinely share vast amounts of public posts per day” will be impacted, Facebook’s VP of News Feed Adam Mosseri confirmed that most publishers won’t see any significant changes to their distribution in News Feed. “Publishers that get meaningful distribution from people who routinely share vast amounts of public posts per day may see a reduction in the distribution of those specific links,” he added.

Read more about how these News Feed changes will impact you here.


Twitter is continuing to grow its live streaming business, with a series of new deals announced, including a partnership with Comic-Con that will bring live streams from the floor of the San Diego event this month, as well as behind-the-scenes action and news from Wimbledon. The platform has also snapped up access to more niche programming, including the Canadian Football League (CFL), the Arab world’s inter-club football, and the National Women’s Hockey League (NWHL).

Read more about this story here.


Instagram can be a battleground when it comes to content, particularly when in-depth analytics aren’t available to the extent that other platforms. Thankfully, research firm L2 teamed up with data partner Unmetric recently, and analysed more than 40,000 Instagram posts from 15 beauty brands in order to uncover some useful data that all of us can use. The study found that the inclusion of text or logos in the image produced significantly positive results in post-level engagement, and that posts that include a home or other type of residential property performed best.

Read more about this in-depth analysis here.


Worried that you won’t be able to hear JAY-Z’s new album because you don’t have a Tidal account? Never fear, because a handful of interesting solutions have emerged since the Friday release. The Fader is reporting that 4:44 is now available to download from Tidal simply by entering a code word (although this doesn’t appear to work in Australia), and there are a number of reports that the record will get a Apple Music and physical release as early as this week.

Read more about this story here.



JADEN JAM: Oreo is currently taking (and making) flavour suggestions, including avocado

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