Blog / 13 Jun 2017

#Newsfeed: Instagram’s most-followed celebs failing to label of ads; Moby releases new album via fake Trump press release; Snapchat seduces advertisers with new self-serve tools



Plus why the company behind WordPress is closing its San Francisco office.


A 30-year-old man in Pakistan has been sentenced to death after conviction for committing “blasphemy” on Facebook. In a first for the country, an anti-terrorism court in the city of Bahawalpur sentenced Taimoor Raza, after prosecutors found him guilty of making derogatory remarks about the prophet Muhammad, his wives and others. The Pakistan government has launched a crackdown on alleged defamation on social media in recent weeks, with Interior Minister Chaudhry Nisar Ali Khan threatening on May 23 to block all social media websites with “blasphemous content.”

Read the full story here.


Well at least something good came out of President Trump’s “covfefe” incident. U.S. representative Mike Quigley is calling for an amendment to the Presidential Records Act that would include social media as a documentary material, therefore meaning tweets could not be deleted. Dubbed the COVFEFE Act (short for Communications Over Various Feeds Electronically for Engagement), the proposal would ensure all @POTUS tweets, direct messages, and Facebook posts end up in the presidential archive — even if they’re deleted from the service itself.

Read more about this story here.


A new report suggests that of the posts including a brand published by Instagram’s 50 most-followed celebrities over a month-long period, 93 per cent were not labeled in a way that made them compliant with the U.S. Federal Trade Commission. BuzzFeed’s Katie Notopoulos took the data one step further, and found 12 per cent failed to label obvious pay-to-post ads, like one-time-only posts about diet teas, teeth whiteners, or meal kit boxes.

Read more about this story here and the full report from marketing firm Mediakix here.


Moby has released a new album with the Void Pacific Choir, but not in the usual way. The announcement came via a mysterious press release “from the desk of John Miller,” seemingly written from the perspective of the fictional spokesperson that Donald Trump invented to speak with reporters over the telephone back in the 1980s.

Read more about this curious approach to album announcements here.


Snapchat wants to make it easier than ever for marketers to use the platform – and handle their own campaigns – so it’s pulled out all the stops. Announced today, a host of new tool will be available to – the Snap Publisher tool for building vertical video creative, a self-serve Ad Manager is now live, and a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers.

Read more about these three new components of Snapchat here.



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