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Blog / 27 Jun 2017

#Newsfeed: Twitter’s new ad gets a little too honest; Vimeo scraps plans to create Netflix-like service; Facebook brings new filters and reactions to Messenger video chat

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Plus how to stay creative, even when you’re not in the mood.

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Facebook is bringing a ton of new filters, masks and video reactions to video chats in Messenger, aiming to deliver a more fun experience to younger users on the app. Not only will video reactions allow you to choose one of the Facebook reaction emojis and bring up custom video filters that share your joy, anger, sadness or more, but new augmented reality masks are also part of the update. Messenger will be making it easier for users to take screenshots of their video chat conversations with a dedicated button that will save images.

Read more about the Messenger updates here.

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Twitter is going hard with their advertisements at the moment, dropping the latest one today. This time around honesty is the theme, showing “how large, real time and vibrant topics of conversation unfold on Twitter” – in this case, in reaction to a heatwave. The reality is that a bunch of strangers are shown fighting online, misinterpreting news, and quote-tweeting each other passive-aggressively. It’s a beautiful thing.

Watch Twitter’s new ad for yourself here.

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Over the past six months, news publisher Attn has created a new revenue stream from Instagram, which now accounts for about 10 percent of its overall revenue. “We definitely see Instagram as the platform we are investing most heavily in aside from Facebook,” head of sales and brand partnerships Taryn Crouthers told Digiday. “About six months ago, [Attn’s resources] were pretty evenly split between Snapchat and Instagram,” Crouthers said. “But after seeing growth in our followers, interaction rate and sponsorship interest, we dedicated those resources to Instagram.”

Read more about how Attn turned their Instagram audience around here.

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YouTube’s experimental app Uptime, which lets you watch videos with friends while reacting and commenting, has now opened up to all users. Instead of viewing YouTube videos on your own, then sharing those you like with friends via links in chats or to social networks, Uptime lets you watch videos with friends directly in its app. Friends can either co-watch with you in real-time, or they can join later to see others’ reactions to the videos played back as they watch, giving Uptime a lively and interactive feel even when you’re watching alone.

Read more about this story here.

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JADEN JAM: This app uses augmented reality to turn your smartphone into a ruler.

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