#Newsfeed: Closed Captions now available for Facebook Live; AJ Maddah hits back at Adelaide Council over $75,000 Soundwave debt; Pinterest is now worth over $12 billion
Plus are 24/7 live YouTube channels the next big music streaming trend?
Facebook is proving the power of video captions, with the announcement today that the platform will begin allowing publishers to include closed captions in Facebook Live. While the initiative is aimed at helping people who are deaf or hard of hearing to experience live videos, Facebook isn’t offering automatic closed captioning through its tech the way it does for free for recorded and uploaded Page videos (primarily due to the cost involved) – instead, only publishers using the Live API that generate CEA-608 standard closed captions or work with a vendor who does will be able to add subtitles.
Read more about this new feature here.
Responding to pressure to cut back on his Twitter activity, President Trump has shot back at critics with two tweets defending his use of social media and slamming “fake” news organisations for trying to deny him his political “sword and shield”. However, according to reports from The New York Times, Mr. Trump’s lawyers (both inside and outside the White House) have “grown increasingly concerned about his social-media ruminations, outbursts and angry self-defences on legally sensitive topics”.
Read more about this story here.
The art of the Instagram food photo has arrived to high-end dining experiences, with esteemed chefs have embraced the platform’s marketing potential, designing their dining rooms and inventing menu items tailor-made for Instagramming. “I’m realising more about its power every day,” chef and restaurant owner Mario Batali told NY Mag’s food arm Grub Street. “We often post about a daily special inspired by the Greenmarket — say soft-shell crab with ramps [and then] see people walk in to order it,” he added, commenting on the immediate impact of great Instagram content.
Read the interview with Chef Batali in full here.
Soundwave boss AJ Maddah has unleashed a fiery statement in response to backlash over Adelaide City Council being forced to pay the festival’s $75K debt. Speaking to Music Feeds, the industry veteran called out the local government for “punishing” the blockbuster music festival for its success over the years by “employing every third world tactic imaginable to squeeze the event”.
Read AJ’s statement regarding this developing story here.
Snap has acquired Placed, a Seattle-based ad tech company that specialises in measuring offline sales attribution — that is, detecting whether online ads actually lead to store visits and offline purchases. The move comes as Snap attempts to tackle a formidable challenge faced by digital marketers worldwide – proving that online ads actually drive offline sales.
Read more about this story here.
- Making Facebook Live More Accessible With Closed Captions [via FB Newsroom]
- 5 New Facebook Updates and Tests Spotted This Week [via Social Media Today]
- Brut Shares How They Went From 0 to 80 Million Monthly Video Views In Just Six Months [via Facebook Journalism Project]
- Columbia University’s free speech experts argue that when Trump blocks Twitter followers he violates the Constitution [via Quartz]
- Trump Defends Twitter Use as Aides Urge Him to Cut Back [via The New York Times]
- Chefs Embrace the Power of the ‘Instagram Juggernaut’ [via Grub Street]
- How to take the perfect Instagram photo, according to someone with 100,000 followers [via The Independent UK]
- Bacardi Will Help Aspiring Artists Every Time This Major Lazer Song Plays On Spotify [via Fast Company]
- ARIA announce their new Music Teacher Of The Year award [via The Industry Observer]
- AJ Maddah Accuses Adelaide Council Of “Punishing Soundwave For Being Successful” [via Music Feeds]
- What Are These Mysterious ‘4:44′ Tidal Ads Promoting? [via Spin]
- Are 24/7 Live YouTube Channels the Next Big Music Streaming Trend? [via Pigeons & Planes]
- YouTube has a new label relations boss: SoundCloud’s Stephen Bryan [via Music Business Worldwide]
- Snap just acquired Placed, a company that tracks whether online ads actually lead to offline purchases [via Recode]
- Forget streaks, Snapchat’s ‘friend filters’ are the new way to chat with BFFs [via Mashable]
- Pinterest raised another $150 million and is now valued at more than $12 billion [via Recode]
- Google will punish developers who incentivise reviews to boost app visibility [via Digital Trends]
- The iPhone’s camera app can now read QR codes [via TechCrunch]
- Uber is giving UK wheelchair users a free lift to polling stations this week [via The Verge]
JADEN JAM: To Kill a Mockingbird will soon get a graphic novel adaptation.