#Newsfeed: As many as 48 million Twitter accounts aren’t people; Rights holders united in effort to protect content; Study finds the average brand sees highest engagement on Instagram
Plus what does the future hold for agencies?
Facebook has scored a significant deal that will allow it to stream at least 22 live Major League Soccer matches on its social network. The streams will include Facebook-specific commentators and interactive graphics, as well as fan Q&A and polling features that let Facebook viewers engage with the commentators as the matches take place.
Read more about the deal with Univision Deportes here.
According to new research from the University of Southern California and Indiana University, up to 15 percent of Twitter accounts – that’s 48 million accounts for those of you playing along at home – are in fact bots rather than people. Using more than one thousand features to identify bot accounts on Twitter – in categories including friends, tweet content and sentiment, and time between tweets – researchers estimate that “between 9% and 15% of active Twitter accounts are bots.”
Read more about this story here.
According to a new report by marketing software company TrackMaven, Instagram is a clear leader for businesses when it comes to social media engagement. The 2017 Digital Marketing Analytics Performance Report found that the average brands in 12 out of 13 analysed industries saw the highest engagement ratio on Instagram.
Read more about the report’s findings here.
Sony Music has launched ‘mature’ music imprint Masterworks in Australia, to be headed up by Sony Music Australia Senior A&R Director Robert Rigby. Its debut release in Australia is a 24-track album of poetry and music that’s dedicated to the soldiers of World War One, titled ‘Remembrance’.
Read more about this story here.
A majority of major rights holders in the entertainment and sports worlds, including the AFL, FFA and Tennis Australia, have joined forces with media companies to urge the Turnbull government to drop a proposal that would give immunity to Google and Facebook for infringing user-uploaded content on their platforms.
Rights holders believe that the expansion of the scope of the copyright safe harbour beyond carriage service providers like Telstra to online commercial intermediaries such as Google and Facebook poses the biggest regulatory-based commercial risk seen in generations.
Find out why this government bill is a big deal here.
- Facebook scores a deal to live stream Major League Soccer matches [via TechCrunch]
- Facebook Messenger’s PM director Martinazzi leaves after launching Day [via TechCrunch]
- The Logic of Facebook’s Snapchat Clones – and Why You’re Going to See More of Them [via Social Media Today]
- As many as 48 million Twitter accounts aren’t people, says study [via CNBC]
- Twitter is finally rolling out a smart fix for its abuse problem [via Mashable]
- The Average Brand Sees Highest Engagement on Instagram, Study Says [via Small Biz Trends]
- Instagram fame: Millennials aspiring to monetise their life on social media [via ABC News]
- Sony Music launches Masterworks in Australia [via Music Business Worldwide]
- Rights holders united in effort to protect content [via The Australian]
- Chatbots set to invade the music industry [via The Industry Observer]
- Inside Sonos’ super secret lab where its sonic science is born [via Digital Trends]
- SXSW and the oddly unchanging art of waiting in line [via The Next Web]
- Watch ‘High Resolution,’ a video series about design [via TechCrunch]
- Social ROI: Digital Marketers Need to Stop Measuring the Wrong Things [via Social Media Today]
- What Does the Future Hold for Agencies? 3 Leaders Weigh In [via Hubspot Blog]
#SXSW, #OneNation, #MelbourneCup
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