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Blog / 22 Mar 2017

#Newsfeed: Twitter lets users live stream from more than just their phones; Instagram posts are about to be more shoppable; Radio Today has a new look

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Plus is Drake’s new ‘playlist’ an evolution of music or just flashy marketing?

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Not only is it awards season in Hollywood, but it’s also that time of year again for agencies, with Facebook announcing its annual awards are now open. This year sees the categories updated to reflect the reaction buttons on the platform, with Facebook asking agencies for their best work in categories named Laugh, Cry, Wow, Love and Act.

Read more about this story here.

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Twitter is expanding the ways to live stream video on Periscope with a new API announced today. Twitter has named four partners who have already been using the beta version of the API, but there’s only one consumer camera so far: the Livestream Mevo.

Find out what this means for users here.

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From today, Instagram accounts in the U.S. will be able to add product information and links to their photos. Previously reserved for 20 selected retailers, the feature – dubbed Instagram Shopping – allows consumers to tap and shop the product, “going from inspiration to information to purchase in just a few steps,” explained Kate Spade New York’s EVP and marketing exec Mary Beech.

Read more about this exciting feature here.

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Two writers at The Verge have discussed whether Drake’s new ‘playlist’ format for a music release is an evolution of music or just flashy marketing. Lizzie Plaugic and Micah Singleton analysis what (if anything) makes “More Life” different from an album, and asks the question “why redefine the word playlist, when ‘playlist’ already has a fairly universally accepted definition?”

Read the very interesting discussion here.

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In some exciting news, the Radio Today website has undergone a major revamp – making it even easier to stay up-to-date on the latest radio news from around Australia. “We will continue to evolve Radio Today, both this new site design and our unmatched coverage of radio,” editor Jake Challenor said in a post.

Read more about this story here.

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JADEN JAM: Queen guitarist Brian May has announced that the venerated UK rockers will get their own branded Monopoly set this year.

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