#Newsfeed: You can now go live on Facebook from your desktop computer; Instagram to let users book appointments; LinkedIn revamps timeline with Trending Storylines
Plus who is headlining Lollapalooza 2017?
Facebook users now have yet another option when it comes to broadcasting live video – their desktop computers. “While it’s been possible for people to go live to Facebook from mobile devices since last year, desktop or laptop computers provide a stable camera setup that can be beneficial to many types of Facebook Live broadcasts — from Q&As to vlogs to tutorials to any broadcast from someone who isn’t on the move,” the official blog post stated. In a move aimed at gamers, personal profiles will also be able to utilise streaming software or external hardware.
Read the official blog post from Facebook here.
In the war against fake news, a new study by two South Korean universities has found that lots of retweets serve as “normative cue” for users to both trust and further share the information – even if it’s not true. “Regardless of the label of the information, message believability and intention to share were stronger for a tweet with a high number of retweets,” the researchers wrote.
Read more about this story here.
While Instagram has its limitations, it will soon be adding one very useful feature – the ability for people book appointments with businesses. While the move could be seen as a challenge to platforms such as Yelp, Instagram’s head of business James Quarles believes that the new addition will give Instagram’s more than 1 million active advertisers a more concrete way to measure the impact of their accounts. “When someone books an appointment, that’s not a ‘like’ or a ‘follow,’ that’s actual action,” he said.
Read more about this exciting feature here.
In the ever-evolving music industry landscape, Sony Music has announced the launch of California-based label Weekday Records in partnership with Pure Noise founder Jake Round. With a focus on acts outside of the punk genre, its first signing is Alabama alt pop four-piece band Jule Vera (who were previously signed to Pure Noise).
Read more about the deal here.
In a bid to keep users engaged with the platform, LinkedIn has launched a new feature called Trending Storylines – personalised news clusters based around topics of the moment, composed of content from outside LinkedIn’s walled garden coupled with related writing published on LinkedIn itself. Available in the U.S. in English-only at first, the feature will have an initial focus on stories in the technology, finance and healthcare sectors.
See what the new feature looks like here.
- New Ways to Go Live: Now From Your Computer [via FB Newsroom]
- Facebook Just Changed the Mobile Web Landscape With Header Bidding [via AdAge]
- New study explains why fake news is perceived as real on Twitter [via Tribune Media Wire]
- How James Blunt became Twitter’s unlikeliest, funniest star [via USA Today]
- Instagram grows to 1M active advertisers, plans to add more data [via TechCrunch]
Instagram to Let Users Book With Businesses in Challenge to Yelp [via Bloomberg]
- Lorde, Muse, The Killers, Arcade Fire & Chance the Rapper to Headline Lollapalooza 2017 [via Billboard]
- Sony Music launches new label Weekday with Pure Noise founder [via Music Business Worldwide]
- How to Fix Spotify’s Business Model and Save the Music Industry [via Digital Music News]
- ‘It Just Sucks’: The Smith Street Band & Illy Join The Fight Against ‘Scummy’ Online Scalping [via TheMusic.com.au]
- LinkedIn revamps timeline with Trending Storylines: curated, algorithmic news clusters [via TechCrunch]
- Big Bird flies into your stories with Sesame Street’s first Snapchat filter [via Mashable]
- This designer perfectly captured the obnoxious spread of Stories [via The Verge]
- Pray for the Cadbury social media manager who’s frantically fending off trolls [via Mashable]
- Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare [via Buffer Blog]
- Adobe’s Project Fleek connects marketers and social video influencers [via TechCrunch]
- Google is letting celebs speak directly to fans via search results [via The Next Web]
- Google Maps can now temporarily share your real-time location with friends [via The Verge]
JADEN JAM: The Food Network in the U.S. made a clone of “Kitchen Nightmares” based on Yelp reviews, and it’s airing in April.