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Blog / 31 Mar 2017

#Newsfeed: Changes to Twitter’s character count; Instagram Stories ads now available globally; Brands not thinking about community engagement early enough

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Plus the K-Pop stars that got $90,000 worth of plastic surgery for a music video.

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Facebook’s week of “borrowing” ideas to launch new products continues, with the release of their version of GoFundMe. Individuals will now be able to raise money for themselves, a friend or someone or something not on Facebook (for example a pet), as well as add donate buttons to Facebook Live videos.

Read more on the official Facebook blog post here.

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While Twitter still hasn’t delivered on some promises *cough*URLs don’t count as characters*cough*, it has decided to follow through on one promise to make your 140 characters count. From today, usernames will not count towards your tweet’s content – leaving you more room to express yourself.

Read the official statement on this new feature from Twitter here.

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In a boost for brands ahead of the advertising trend, businesses large and small around the world can now easily start running ads in Instagram Stories. Through self-serve on Power Editor, Ads Manager or the Marketing API, businesses can run ads on stories optimised for reach, giving you control over how many people see the ad and how often.

Read the full story here.

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Always pushing the boundaries with content, Boiler Room has just released its first virtual reality stream. The company – which has been streaming DJ sets online since 2010 – partnered with Google to produce a 15-minute set from Berlin DJ trio FJAAK compatible with Daydream VR.

See a promo video of the VR experience here.

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Leading community management expert Julie Delaforce has suggested that marketers, brand managers and even not-for-profit groups need to consider the need for community management with their campaigns earlier, rather than waiting until the last minute to address the issue. Speaking at Mumbrella’s CommsCon, Delaforce explained that in an age of engagement, marketers needed to be across one of the most crucial touchpoints they have with their audiences.

Read more of Julie’s comments on the topic here.

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JADEN JAM: These K-Pop stars got $90,000 worth of plastic surgery, and all for the sake of a music video

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