Blog / 13 Nov 2017

#Newsfeed: A free MP3 download of Taylor Swift’s Reputation end up on Google Maps; Twitter suspends verifications after faux pas; Instagram will soon let users follow hashtags



Plus why it’s time to stop trusting Google search.


Step aside Yelp, there’s a new event and venue discovery app in town. Facebook has rebranded its standalone Events app as “Facebook Local” in the US, combining events and permanent places to a single search engine powered by Facebook’s 70 million business pages plus reviews and friends’ checkins. Inside Facebook’s main app, the Nearby feature that’s buried in the More tab is getting rebranded as Local] too, with the aim to “make it a lot easier to do certain kind of looks ups that are very common when making plans with friends,” Facebook Local product manager Aditya Koolwal told TechCrunch.

Read more about this rebranding here.



It appears Instagram will soon let users follow hashtags in addition to accounts. Spotted by social media consultant Pippa Akram, the feature could also begin to influence the performance of posts even further by adding to the platform’s algorithm.

Read the article in full here.


It didn’t take a genius to figure out that Taylor Swift’s latest album would face increased piracy. But it took an evil genius to start hiding free MP3s of the album on Google Maps. Ironically, the Google Map embed boosts the album visibility within Google Search… all of which boosts visibility to the link posted to Google Maps. Thus the cycle of increasing discovery continues, with one particular link has already been viewed more than 13,000 times, according to Google’s count.

Read more about this story here.


JADEN JAM: You could own Paul McCartney, Lorde, Mac DeMarco, and Ed Sheeran’s shoes (and support a deserving charity in the process).

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