It’s officially happening – Taylor Swift is launching her own social media platform Described as “a creative, inclusive and community-driven place for users to better connect with each other… and Taylor!”, The Swift Life™ is actually a project carried out in partnership with the creators of celebrity-focused mobile games such as Kim Kardashian: Hollywood and Katy Perry Pop.

Read all of the details, including about TayTay’s own “Taymojis”, here.