#Newsfeed: Is Facebook about to let brands see your private posts?; Bet you didn’t notice Instagram tweaked the CTA button on sponsored posts; Brisbane is getting a new $40 million live music venue
Plus why the Russia fake news scandal hasn’t touched Snapchat.
According to AdAge, Facebook is experimenting with letting brands study people’s posts and comments on the network in an effort to better inform their marketing. The beta test, an extension of Facebook’s Audience Insights API marketing tech platform, is allowing early ad partners – which include top agencies and media companies – to search Facebook’s vast history of public posts to see what topics, themes, brands and products are being discussed. Users’ identities are withheld. But Facebook is tight-lipped about it all, with one spokesman telling the marketing publication: “We’re always testing out new potential solutions for advertisers, but have nothing to announce at this time”.
Read more about this potential game-changer here.
Instagram has introduced a change so small, that you might not have even noticed it. Rather than defaulting to blue, the call-to-action bar will now appear in colours that complement the content in sponsored posts. “We wanted to strip the noise from surfaces where content should be the focus, so the new CTA colour will be automatically generated based on a primary colour within the ad,” Instagram explained in an email to Social Pro Daily explaining the change. “This will allow the media to stand out and will contribute to a more natural overall feed experience, with colour coming directly from the content.”
Read more about the evolution of the CTA button on Instagram here.
A site in Brisbane’s entertainment precinct originally earmarked for a 30-storey tower has been replaced with plans for a new 3,300-person capacity theatre and live music space. Speaking to The Music Network, builder Scott Hutchinson – who has teamed up with the team that own and operates The Triffid for the new venture – explained that the focus for him is the inject live back into Fortitude Valley. “There’s nothing commercial about this. This is me trying to get music back into the centre of the entertainment area. This isn’t about money.”
Read more about this story here.
- Arianna Huffington wants to keep your Facebook use under control [via Fast Company]
- How Facebook is helping media companies reach bigger audiences [via Mediaweek]
- Facebook bought tbh, an anonymous polling app US teens are obsessed with [via Quartz]
- Facebook tests LinkedIn-like resumes so you can flaunt work experience [via The Next Web]
- Facebook Tests Letting Marketers Scour Posts and Comments [via AdAge]
- Twitter’s Harassment Problem Is Baked Into Its Design [via The Atlantic]
- Why Twitter’s 30 million bots are here to stay [via Mashable]
- The #MeToo hashtag was used in an enormous number of tweets [via Mashable]
- Why Instagram Tweaked the Call-to-Action Bar on Sponsored Posts [via Adweek]
- Instagram to change usage rules in Germany after criticism from consumer protectionists [via The Local Germany]
- 8 Apps to Enhance Your Instagram Stories [via Social Media Examiner]
- “This is me trying to get music back into the centre of the entertainment area”: Brisbane’s Fortitude Valley to welcome new $40 million live music venue [via The Music Network]
- Fox News Says Radiohead Fans Are Strange, Malnourished, And Sad [via Stereogum]
- Elton John Plots Final Shows of Las Vegas Residency [via Rolling Stone]
- Taylor Swift films new music video in North London kebab shop [via NME]
- Snoop Dogg Announces “Make America Crip Again” Project [via HipHopDX]
- Hip-Hop as Therapy: The Healing Qualities of Rap [via Pigeons & Planes]
- Spotify Will Become A Full Stack Music Company [via hypebot]
- Universal launches startup ‘Accelerator Network’ in bid to find the next Spotify [via Music Business Worldwide]
- How can we restore music’s status as social glue in the age of streaming? [via MUSIC X TECH X FUTURE]
- Why YouTube doesn’t (yet) spend as much as Netflix on original shows [via Recode]
- Why the Russia fake news scandal hasn’t touched Snapchat [via Quartz]
- Qantas Christens Plane After Icehouse Song Great Southern Land [via Noise11]
- Junkee Media playing in the premium market with The Upsider [via Mediaweek]
- Asos sees potential in visual search to drive sales [via Digiday]
- With NBA’s new AR app, you can shoot hoops anywhere, anytime [via Fast Company]
- What Lisa Wilkinson’s departure means for junior women in media [via Mumbrella]
- If you want to grow your business, start by increasing your social media following [via Mashable]
- Before changing jobs to avoid a toxic coworker, try changing desks [via Quartz]
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JADEN JAM: Athletic shoe brand Asics wants to microwave you a custom, crazy-coloured pair of sneakers.