#Newsfeed: How to outsmart Instagram’s algorithm to drive engagement; Facebook’s Explore feed is finally rolling out to everyone; Greens initiate inquiry into Australian-made content
Plus how not to screw up music-based marketing.
Facebook’s tests of an alternative News Feed dubbed the “Explore” feed have progressed to a full rollout, the company now confirms. Previously available on mobile devices in the main navigation, Facebook’s new Explore Feed is now appearing for users on the desktop, as well. Facebook tells TechCrunch this is the beginning of the official rollout of the Explore feed.
Read more about yet another change to your Facebook feed here.
While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get around tricky infrastructure designed to obscure promoted posts. Though Instagram does not share specifics about how the algorithm operates, fashion and beauty marketers have a general understanding that post placement within a user’s feed involves a mix of seven key components – engagement levels, relevancy to the user based on interests, how often a user interacts with a specific account, time of publishing, profile searches, direct shares and time spent looking at a single post.
Read more about how to outsmart Instagram’s algorithm to drive engagement through “sandwiching” here.
Watch the video in full here.
- Facebook, Google, and Twitter to appear before Congress in election tampering investigation [via The Next Web]
- Facebook admits Russia agents used Messenger to disrupt U.S. presidential election [via Recode]
- Facebook’s Explore feed is finally rolling out to everyone [via Mashable]
- Facebook scored one of the best teen dramas on TV—please don’t ruin it, guys [via Fast Company]
- Stranger Things’ spoiler tweets reveal the nightmare future of marketing [via The Verge]
- Twitter Was Warned Repeatedly About This Fake Account Run By A Russian Troll Farm And Refused To Take It Down [via BuzzFeed News]
- Influencers beat out brands as early adopters of Instagram polling [via Digiday]
- ‘Sandwiching’: How to outsmart Instagram’s algorithm to drive engagement [via Digiday]
- Niall Horan & Liam Payne Celebrate Each Other’s Upcoming Releases: ‘Proud of How Far We’ve Come’ [via Billboard]
- Two generations of women in radio reflect on Amanda Keller’s Hall of Fame induction [via Radio Today]
- Greens initiate inquiry into Australian-made content [via RadioInfo]
- Most Added: Peking Duk’s ‘Let You Down’ is a Hit at radio [via The Music Network]
- Chris Brown’s Name Removed From ’30 Rock’ Episode [via Hollywood Reporter]
- Is Post Malone’s “Rockstar” Using A YouTube Loophole To Climb The Billboard Charts? [via HipHopDX]
- The internet is very confused by Ariana Grande’s album cover [via Mashable]
- Tom DeLonge Is Crowdfunding A Spaceship [via Stereogum]
- The Music Business Has Its Own Weinstein Problem [via hypebot]
- When Feminism Meets Music: Great Songs That Sample Radical Speech [via Pitchfork]
- Pedestrian recruits The Baha Men to launch Australia’s Biggest Pet Search [via Mumbrella]
- Obsessively checking social media during a crisis might harm your mental health [via Mashable]
- Vine’s creators built a live trivia app that actually pays you [via The Next Web]
- 13 Tips For Effectively Marketing To Youths On Snapchat And Instagram [via Forbes]
- Photoshop 2018 now supports 360-degree photos, adds new design tools [Via Digital Trends]
- Truffle now lets you share your food tips via iMessage [via TechCrunch]
- Netflix: Nielsen ratings for streaming shows mean nothing [via The Next Web]
- Instead of your boyfriend, why don’t you hire a freelancer to capture your influencer photos? [via The Verge]
- News paywalls are bad for society, says BuzzFeed’s Jonah Peretti [via Fast Company]
- Ending fake news means changing how Wall Street values Facebook and Twitter [via Quartz]
- How not to screw up music-based marketing [via Mumbrella]
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JADEN JAM: Snap is selling an $80 dancing hot dog costume, just in time for Halloween.