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Blog / 29 Nov 2018

#Newsfeed: Relive the year’s 6 biggest brand fails — they carry important lessons for marketers

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Plus why now is the right time to use messenger chatbots for marketing.

Relive the year’s 6 biggest brand fails — they carry important lessons for marketers

 

From Cambridge Analytica to Papa John’s founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur. Read more…



Why you should use messenger chatbots for marketing

Messenger chatbots are still in infancy today which means now is a good time to take advantage of the low competition. Read more…

Instagram is about to start fiddling around with your profile page

If you drop by your Instagram profile over the next few weeks and notice that stuff has been switched around, don’t worry — your account hasn’t been hacked. It’s just Instagram testing out some new designs.
Read more…

Even social networks are struggling with influencer marketing

We now live in a world where Snap uses influencers to promote its products on Instagram Stories, the very same feature that Instagram cloned from Snap and used to overwhelm its now-declining potential competitor. Read more…


 


New report highlights key Instagram Stories tips, based on analysis of 15k Stories

Stories are considered by many to be the future of social sharing, and as such, all digital marketers need to be considering how they too can adapt the form and use it to deliver their brand messaging. Read more…


How brands can play the driving role in the evolving influencer marketing arena

Stories are considered by many to be the future of social sharing, and as such, all digital marketers need to be considering how they too can adapt the form and use it to deliver their brand messaging. Read more…


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