#Newsfeed: Facebook to monitor visits to physical stores as part of new advertising options; Twitter won’t ban Trump because of his “newsworthiness”; Instagram reaches another user milestone
Plus how to take food pics that don’t suck.
Facebook is taking it old skool, allowing advertisers to now target users on the social media platform based on the bricks-and-mortar locations they’ve been to. The social network is allowing thousands of companies to serve ads specifically to people who have walked into their physical stores, or exclude people who have visited brick-and-mortar stores, in order to attract new customers with offers just for them. “Facebook store visits reporting is an estimated metric based on information from people with location services enabled on their phone,” one spokesperson said. “Now, thousands of businesses across more than a dozen countries are eligible to use Facebook’s store visits reporting to understand the impact of their ads on foot traffic to their stores.”
Read more about this new way to advertise here.
Read some of the reactions to Twitter’s decision here.
Instagram’s still growing at a rapid pace, having added 100 million new monthly active users in just a month since it last reported a new figure. It now has 800 million users engaging with the service on at least a monthly basis, but more importantly, Instagram passed the two million monthly active advertisers mark – doubling its user base over the past six months alone. “Some of the earliest adopters of advertising on the platform include eCommerce, retail, entertainment and gaming businesses,” said Will Easton, managing director of Facebook Australia and New Zealand in a media statement.
Read more about the advertiser numbers on Instagram here.
YouTube is attempting to lure advertisers back to the platform, with a host of new tools and features now available for marketers. One of the more notable additions is “Director Mix,” a technology that allows a company to create thousands of video ads tailored for different audiences all using a single creative asset. That is, the advertiser could upload a number of different voiceovers, backgrounds, and copy, and the system will then automatically create different versions of the video ad to match the advertiser’s various audience segments. This is in addition to YouTube getting more specific with its custom audiences, incorporating data from Google Maps and app installations.
Read more of about these new YouTube advertising options here.
- Facebook Leans Into Video [via AdAge]
- Facebook to monitor everywhere users have been for highly targeted ads [via The Independent UK]
-
Obama tried to give Zuckerberg a wake-up call over fake news on Facebook [via The Washington Post]
- Report: Steve Bannon attempted to plant a mole at Facebook [via The Next Web]
- Twitter says Donald Trump’s tweets are newsworthy, which might explain why he hasn’t been suspended [via Recode]
- Twitter pledges to update public policies after Trump threatens North Korea [via The Verge]
- Twitter sold enough ads to support all the live video shows it was pitching [via Recode]
- Instagram now has 800 million monthly and 500 million daily active users [via TechCrunch]
- Instagram passes two million active advertisers [via Mumbrella]
- Former AC/DC, The Angels Members & More Unite For Bon Scott Tribute Tour [via TheMusic]
- Cardi B Is The First Female Rapper To Hit No. 1 Solo In Almost 20 Years [via HuffPost]
- Fans will soon be able to buy stock in Eminem songs [via The FADER]
- Marshmello Says Selena Gomez Collab Is Coming ‘Very Very Soon’ [via Billboard]
- Steve Aoki Confirms Collaboration With K-Pop Superstars BTS [via Billboard]
- Noel Gallagher is selling off loads of old Oasis equipment [via NME]
- Hear Lorde Deconstruct “Sober” On Song Exploder [via Stereogum]
- Eventbrite Improves Direct To Fan Ticket Sales on Facebook, BandsInTown with Braintree Partnership [via hypebot]
- Josie and the Pussycats are the best fake rock band ever [via The FADER]
- Post Malone breaks Apple Music’s single week streaming record [via The Verge]
- For Decades, the CD Dominated Japan. Now, There’s an Unlikely Replacement. [via Digital Music News]
- Snapchat sky filters let you turn skies from boring to majestic with a swipe [via Digital Trends]
- Target is adding Pinterest’s visual search tool to its app and website [via TechCrunch]
- YouTube’s new ad tech automatically personalizes ads, can now target using Google Maps, app install data [via TechCrunch]
- Microsoft finally starts doing something with LinkedIn by integrating it into Office 365 [via TechCrunch]
- Apple ditches Bing for Google search results in Siri and Spotlight [via The Verge]
- Fitness AR for iPhone brings Strava workouts to life in 3D, augmented reality [via Digital Trends]
- How to Take Food Pics That Don’t Suck [via Mashable]
- An open letter to ladies in media [via Mumbrella]
- Dwayne Johnson just launched his own creative ad agency [via Fast Company]
- Workplace Confidence: Are You Feeling The Power? [via Thrive Global]
- TRENDING: #BenMcCormack, #FrancesAbbott,
#TakeAKnee
JADEN JAM: Poor Post Malone crashed to the floor after nobody caught his stage dive (and you can watch it for yourself here).