YouTube is attempting to lure advertisers back to the platform, with a host of new tools and features now available for marketers. One of the more notable additions is “Director Mix,” a technology that allows a company to create thousands of video ads tailored for different audiences all using a single creative asset. That is, the advertiser could upload a number of different voiceovers, backgrounds, and copy, and the system will then automatically create different versions of the video ad to match the advertiser’s various audience segments. This is in addition to YouTube getting more specific with its custom audiences, incorporating data from Google Maps and app installations.

Read more of about these new YouTube advertising options here.