#Newsfeed: Live Nation launches Facebook Messenger bot; The rise of the made-for-Instagram museum; Katy Perry to release feature-length special on YouTube Red
Plus how some people on Twitter are using their 280 characters.
Facebook is introducing a new messages objective for ads which will help businesses raise awareness of their Messenger presence (and bots) and directly connect more users to the option. “Using this new objective, ads that open conversations in Messenger will now reach people more likely to reply to your business, helping move customers from consideration to action,” Facebook explained in a blog. “This means that click to Messenger ads are now more efficient than ever, increasing the value of campaigns that drive traffic to Messenger.”
Read more about the push for Messenger here.
When the Museum of Ice Cream opened in New York in 2016, it was more a temporary curiosity – but one year and three cities later, the concept has graduated to cult status on Instagram. But WIRED writer Arielle Pardes points out that if “made-for-Instagram” exhibits suggests something about our selfie-dominated culture, it didn’t start in places like the Museum of Ice Cream. It started on the internet and then spilled out everywhere else—in nature, in restaurants, even in the contemporary art world.
Read more about how the world is being shaped as a backdrop for the perfect Instagram post here.
Katy Perry is set to release a feature-length special on YouTube Red in October. The film is called Will You Be My Witness? and gives a look at the creation of the project, as well as the aftermath of Perry being on-camera 24 hours a day, from June 8-12.
Read more about the feature here.
- Facebook’s Adding a New Messages Ad Objective to Drive Messenger Business [via Social Media Today]
- Zuckerberg’s non-statement on Trump and fake news is a total cop out [via Mashable]
- Live Nation Launches Facebook Messenger Bot [via Billboard]
- Do 2-Second Videos Work on Facebook? [via AdAge]
- Twitter Gives Brands Space to Run, Brands Run Badly [via AdAge]
- Twitter can keep its extra characters, I want to edit tweets [via Mashable]
- How to activate the new 280 character tweets on Twitter [via The Next Web]
- Here’s how some people on Twitter are using their 280 characters [via The FADER]
- How A 26-Year-Old Artist Makes 40% Of Sales Through Instagram [via Forbes]
- Selfie Factories: The Rise of the Made-for-Instagram Museum [via WIRED]
- iHeartRadio beefs up local content with two new stations [via Radio Today]
- Human Nature land Legacy deal as US onslaught continues [via The Music Network]
- ‘Imma go harder’: Macklemore responds to NRL grand final controversy [via SMH]
- Katy Perry to Release Feature-Length Special on YouTube Red [via Billboard]
- Justin Timberlake Reportedly in Talks to Perform at 2018 Super Bowl 13 Years After ‘Nipplegate’ [via Complex Music]
- From Björk to Britney: Songwriter and Producer Guy Sigsworth on Being a Kindred Spirit in the Studio [via Consequence of Sound]
- Here’s how much Frances Bean earns from Kurt Cobain’s publicity rights [via NME]
- Spotify Now Valued At $16 Billion By Investors [via hypebot]
- Josie and the Pussycats Rock LA Reunion Celebrating Vinyl Reissue & The Most Authentic Fake Band Ever [via Billboard]
- Watch Wyclef Jean Get Interviewed by Puppies on ‘Hounded’ [via Pigeons & Planes]
- Google and Snapchat team up to host the #MyFutureMe contest [via Digital Trends]
- Messages I never asked for: The struggle with being a female online [via The Next Web]
- I asked Tinder for my data. It sent me 800 pages of my deepest, darkest secrets [via The Guardian]
- Facebook, Google and Twitter have been asked to testify before Congress on Russia and the 2016 election [via Recode]
- After a death in my family, I now understand why we use social media to mourn [via Mashable]
- Adland is white, straight and hopelessly out of touch [via Mumbrella]
- Viral videos will give you up, let you down (but memes won’t) [via The Next Web]
- ‘The future of news is not just an article’: VGTV’s CEO on developing Schibsted’s video playbook [via Digiday]
JADEN JAM: Hugh Hefner is the reason why there is no development around the iconic Hollywood sign, after donating nearly $1 million to preserve the 138-acre hillside in 2010.