#Newsfeed: Tinder Collaborates With Australian Festivals
Plus interact with Spotify ads using only your voice.
Up your tent game with Tinder ⛺??
Tinder has recently announced a new feature. In a perfect match, music lovers in Oz will now have access to ‘Festival Mode, highlighting what festivals users are going to, or have been to. Read more…
Facebook realises privacy is important.
Mark Zuckerberg highlighted the company’s shift from embracing openness to recognising the value of privacy in Facebook’s recent annual conference. But is this too little, too late? Read more…
Spotify launches new millennial-focussed campaign.
Spotify is focussing on deepening its bond with the millennials demographic in Australia by riffing on meme culture in its latest campaign. Read more…
Shop while you stream with Google.
Greater integration between YouTube videos and Google shopping is set to be announced at Google Marketing Live event next week. Read more…
Facebook changes video algorithm, caters to organic content.
Make content that your users interact with and you’ll be rewarded with a stronger video-ranking, Facebook has announced. This will improve distribution amongst newsfeed in an ever-more-competitive stream of content. Read more…
Instagram & Instant Messaging – Now On Stories.
Expect to see the option to add a join chat sticker to Instagram stories, which will let friends join a private chat focussed around a story’s topic, in the near future. Read more…
Speak & You’ll Skip It: Spotify launches voice-activated ads.
Users are now able to interact with voice-activated ads on Spotify, saying “Play Now” to be taken to related content. The move reinforces Spotify’s belief in the future of smart speakers and music interactivity. Read more…