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Blog / 22 Mar 2018

#Newsfeed: Racist GIF leads to Giphy suspension on Snapchat Instagram, 34% of Gen Z’ers are leaving social media, and a Timmy Trumpet CASE STUDY

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Plus 5 tips on staging a successful Instagram Story takeover.

Snapchat and Instagram suspend Giphy integration after racist GIF goes viral

After a racially charged GIF spread across social media, Snapchat and Instagram took the drastic step of momentarily pausing its integration with Giphy. The company has since apologised for the GIF slipping through its offensive material filter. Read now.


5 tips on staging a successful Instagram Story takeover

As the growth of Instagram Stories continues, Forbes outlines its five best practical tips on nailing an Instagram story takeover. Read more…

Ad quality over quantity in media agency reviews

The latest bout of agency reviews by major media brands has seen a trend towards demanding greater value for money, with ad quality rising to the top of the agenda. Read more…

34% of Gen Z’ers are deleting their social media accounts

This staggering stat has been included in a recent study, which also found that 64% of Gen Z users are taking a break from everything social. Read more…


#Learn

How to tag products in your Instagram posts

Want to tag your products within an Instagram post? Facebook has released a step-by-step guide on how to enable this feature. Read more…


#WhatsNew

CASE STUDY: Timmy Trumpet blows up on our MakeMyPlaylist app

The team at TMRW Music wanted a Spotify-specific activation to drive traction on Timmy Trumpet’s priority release Deja-Vu, with artist Savage, and engage his audience on both Spotify and Facebook. Game on. Read more…

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