Blog / 22 Feb 2018

#Newsfeed: Snapchat’s offering free ad credits, SXSW no longer cool, overwhelming backlash with Snapchat’s latest update, and JOB SPOTLIGHT


Plus Instagram is testing the Collection ad format.

Snapchat’s offering free ad credits to new advertisers 👻

In the attempt to increase ad revenue, Snapchat’s targeting Instagram and Facebook advertisers by offering free ad credits to new users who have advertised with a competitor in the past three months. Read now.

Instagram tests Facebook’s Collection ad format

Whilst the swipeable carousel format is only available to select advertisers at the moment, the feature will be open to more advertisers in the coming months. Read more…

In dire need of inspiration? Check out these brilliant Instagram Story case studies

SXSW just isn’t cool anymore

OMD is the latest agency to stop hosting events at this year’s SXSW, with agencies MediaCom, EP+Co, SapientRazorfish and Kettle likewise choosing to send a smaller contingent or not attend. Read more…

Snapchat’s redesign backlash

An overwhelming 83% of App Store reviews regarding Snapchat’s latest redesign are considered negative. From the looks of it, not even a viral tweet with 1.4 million retweets or 830k signatures on a petition will be able to bring back the old. Read more…


43 SEO do’s and don’ts

It’s time for an infographic as we head to this week’s #Learn with Social Media Today. Explore 43 practical SEO tips to get onto Google’s first results page. Read more…


Job Spotlight – Social Media Account Executive

Take your career in social to the next level. This is more than keeping tabs on a community, it’s about brand personification, igniting discussion through meaningful content and helping bring the big picture ideas to life. Read more…

See all JOB SPOTLIGHT roles here.

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