CASE STUDY: Styling socials for property staging specialists
Bowerbird Interiors is Sydney’s leading property staging company.
Since October 2016, we’ve been working with Geoff and the team at Bowerbird Interiors to increase their brand awareness and drive lead acquisition through social media marketing, including paid digital advertising.
The brief
The initial campaign objectives for Bowerbird Interiors were driving lead acquisition through social media and search engine advertising, audience growth and increased engagement across Facebook, Twitter and Instagram; and growing and nurturing their email database.
We continue to deliver on these objectives with social media content, digital advertising creative and email marketing campaigns reflecting Bowerbird Interiors’ premium product and signature style.
The strategy
Mastering the tone of voice and posting style is key for any client. Bowerbird’s signature spaced-caps headline is used in all social media content and immediately draws attention in the newsfeed.
Bowerbird Interiors deliver stunning video content to be amplified across all platforms as well as featured in Facebook advertising campaigns. After investing time and money into assets like this, it’s imperative that they reach their intended audience and result in a strong ROI.
An ongoing digital advertising campaign across Facebook and Google ensures that Bowerbird Interiors is always top-of-mind when agents or vendors begin to consider property staging for their sale strategy, and easily accessible when they begin looking.
We achieve this through targeted search engine marketing on Google, and utilising the full suite of advertising tools offered by Facebook including it’s remarketing pixel, custom and lookalike audiences as well as traditional match-based targeting to execute website click, lead generation, engagement and awareness campaigns.
Bowerbird Interiors have fully embraced the capabilities of each social media platform, utilising the carousel, canvas and slideshow formats on Facebook, stories and live stream features of Instagram and of course a variety of media types – images, animated GIFs, videos and more – to engage an audience of over 70,000 followers on three platforms.
Monthly activations are key to driving new subscribers of Bowerbird Interiors’ email database. Product giveaways have resonated well with audiences on social media, converting a large percentage of this audience to email subscribers.
Some juicy stats
After just 6 months of working with Jaden Digital, Bowerbird Interiors hit some huge milestones.
➜ Website traffic increased by 164%
➜ Instagram followers increased by 66%
➜ Email subscribers increased to 1,500 after starting with just 400
There was also fantastic growth in audience size, engagement and reach across Facebook, Twitter and LinkedIn, with a number of leads getting in touch with Bowerbird Interiors via direct message on these platforms.
From the client
“Since we engaged the team at Jaden Digital our strategy, execution and understanding of advertising in the digital space have improved dramatically. We have seen positive results in driving new leads and building our brand directly from our increased audience and awareness on digital platforms. Jaden Digital are an integral part of our team and how we position our business.”
– Geoff Lewis // Bowerbird Interiors