Blog / 7 Sep 2017

#Newsfeed: Instagram test feature lets users share Stories straight to Facebook; Facebook thinks it can reach more millennials than actually exist in the US; Desktop still beats phones for YouTube viewing



Plus how Jaden Digital helped an iconic Aussie rock chick earn a Top 20 ARIA debut.


Facebook claims its platform can reach more people than actually exist in the U.S. – which one analyst predicts could hurt the platform’s push to compete for TV advertising budgets in the future. Pivotal Research Group analyst Brian Wieser wrote in a note to clients that according to Facebook’s Ads Manager, the social media giant has potential access to 41 million 18-to-24-year-olds in the U.S. However, there are only 31 million people who fall within that age category, based on U.S. Census data.

Read more about this miscalculation here.


Read more about this story here.


How does Facebook solve a problem like no one using Stories? Just allow cross-posting from Instagram Stories of course! Some users are already seeing an option to share Instagram Stories directly to the main Facebook app, and Instagram has since confirmed that the feature is indeed in testing.

Read more about this new way to post here.


Did you know Jaden Digital helped Sarah McLeod earn a top 20 spot on the ARIA Charts recently? Sarah approached us in June 2017 to work on her upcoming solo album Rocky’s Diner to not only breathe some life back into her social presence, but to also work through the entire digital strategy to support the album release. After a #27 position in the mid-week charts, there was a huge push in the last three days of chart to achieve a top 20 debut – happy days!

Read more about our recent campaign here.



JADEN JAM: Adidas has released puke and beer repellent shoes ahead of Oktoberfest.

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